Report shows potential drop in shopping ahead of holiday season

GREENSBORO, N.C. — This weekend typically marks the start of the holiday shopping season. A nationwide report shows there might be a dip in holiday spending this year.

“We need to support the people that literally make their own product,” said Sheila Putnam, owner of SCP Collectibles in South Carolina.

This holiday shopping season may not be merry for some small business owners who worry they may see a decline in sales. 

A WalletHub survey finds nearly two in three Americans believe the economy will make the holidays less fun this year. About 85% of consumers say they’ll spend the same amount or less this year holiday shopping compared with last year.  

Nearly 300 small-business owners will have booths at the 52nd Craftsmen’s Christmas Classic in Greensboro over the coming days. Some vendors are from North Carolina, while others traveled from out of state.

Josh Miller sells custom furniture in Pennsylvania. He has attended this craft show for more than 20 years.  

“This has always been a great show for sales,” said Miller, owner of North Crate & Co. 

Miller believes quality, not quantity, will be a priority for customers when buying products and gifts this year.  

“My furniture costs a little bit more upfront, but, per year, it’s something you can hand down to your kids and grandkids,” Miller said. “It’s actually the best way for a family to survive on harder financial times.”

Organizers expect 15,000-25,000 shoppers over the weekend. Vendors like Putnam are hoping they’ll get as much business as in years past.  

“My product is very affordable, too, where everybody can use it and give it as a gift, so no, I’m not concerned about [consumers potentially spending less],” she said. “I’ve done all my other shows and have been relative about the same. I’m happy if we can hold on to what we did last year.”