Paramount Skydance has joined Disney as the latest Hollywood studio to slam ByteDance over AI models Seedance and Seedream that it says are ripping off intellectual property and must stop.
“We insist that ByteDance immediately take all necessary steps to (i) prevent violations of our intellectual property rights by ensuring that our content is not used or created by ByteDance or the Seed Platforms going forward, and (ii) remove all infringing instances of Paramount’s content from ByteDance’s platforms and systems,” the David Ellison company’s attorney wrote in a cease and desist letter to Beijing-based ByteDance CEO Liang Rubo.
The missive was viewed by Deadline.
“ByteDance markets the Seed Platforms as image and video generation tools that facilitate the creation and dissemination of visual and audiovisual content by their users in response to searches and prompts. However, much of the content that the Seed Platforms produce contains vivid depictions of Paramount’s famous and iconic franchises and characters, which are protected under copyright law, trademark law, and the law of unfair competition (among other doctrines),” Par wrote, ticking off South Park, SpongeBob SquarePants, Star Trek, Teenage Mutant Ninja Turtles, The Godfather, Dora the Explorer, and Avatar: The Last Airbender as just some of the properties that have been repeatedly infringed by the Seed Platforms in images and videos.
Par also called it self-evident “that our company’s intellectual property was used to train the models that underlie these tools. Such training was also done without our consent and is a violation of the law. To be very clear, Paramount strongly objects to the use of our legally protected works in any of the manners described above—both as inputs trained upon by these types of models and as works that are created by them—without our express authorization.”
Amid a rising tide of angst over the Seed platforms, especially video generated by the new Seedance 2.0, Disney Friday sent a cease and desist letter for IP infringement of properties from Star Wars to Marvel to Family Guy.
The Motion Picture Association and, the Human Artistry Campaign issued statements last week slamming ByteDance.
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