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  • Children’s Learning Adventure Gears Up for an Amazing Summer

    Children’s Learning Adventure Gears Up for an Amazing Summer

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    Press Release



    updated: May 31, 2019

    As students enjoy summer break, Children’s Learning Adventure’s Hooray for Hollywood summer camp is the perfect way to stay engaged while school is out. Their STEAM-based curriculum provides campers of ages 5-12 (5-13 in Texas) with the tools to create a fun, engaging and educational summer experience.

    “Students should be actively involved in learning activities both in and outside the school setting, even during school breaks,” said Rick Sodja, Children’s Learning Adventure CEO.

    Children’s Learning Adventure has created a fun and unique way for students to stay engaged throughout the whole year. Taking a break from school doesn’t mean there needs to be a break from learning. Children’s Learning Adventure’s summer camp is a perfect option to keep children actively engaged, focused and eager. Their holiday camps provide an amazing opportunity for campers to engage in innovative activities, explore exciting hands-on projects and grow friendships.

    Children’s Learning Adventure implements their STEAM-based curriculum into all activities while intentionally planning engaging lessons that correlate with our learning objectives. Their learning activities give students the opportunity to fully explore the theme and topic of the week.

    One of the most valuable aspects of this year’s summer camp is the way Children’s Learning Adventure is encouraging creativity. At Children’s Learning Adventure, campers are encouraged to express and recognize their emotions through communication and creativity. Their STEAM-based curriculum incorporates the arts, promoting students to explore and express themselves through a variety of mediums in a positive, supportive environment.

    The all-inclusive camp, available at all 44 Children’s Learning Adventure campuses, also includes weekly field trips, meals, activities and flexible scheduling, giving campers the experience of a lifetime so they can enjoy their summer while also learning something new.

    To learn more about Children’s Learning Adventure or Summer Camp, please visit www.childrenslearningadventure.com or call (877) 797-1417.

    Media Contact:
    Kyle Greenberg
    kgreenberg@childrenslearningadventure.com
    Creative Manager

    Source: Children’s Learning Adventure

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  • College Student Reviews Improvements After One-on-One Brain Training at Owatonna, Minnesota LearningRx Center

    College Student Reviews Improvements After One-on-One Brain Training at Owatonna, Minnesota LearningRx Center

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    LearningRx (www.LearningRx.com), the world’s largest personal brain training company, is celebrating the success of Kristen, an artist who saw significant changes in visual processing after completing a LearningRx program.

    Kristen came to LearningRx while she was trying to decide if she should continue her education. She was unsure of her academic future and was curious about how personal brain training might help her. When asked what her biggest obstacle was, Kristen simply said, “Education.”

    After six months of personal brain training at the LearningRx Owatonna center in Minnesota, Kristen saw huge improvements in her cognitive skills, including an 89-point jump in her visual processing skills!

    “[Personal brain training] helped me visually to recall a project I needed to do,” explains Kristen. “I was able to see images in my head that I wanted to put down on paper or on canvas. Now, I want to continue my education. I think I’ll be able to do it now; after everything, it’ll be easier.”

    Watch her video: http://studentshoutouts.com/2019/01/16/artist-improves-visual-processing-brain-training-learningrx-owatonna-mn-review/

    To find out if LearningRx personal brain training can help you or someone you love become a faster, more efficient learner, contact your nearest center through www.LearningRx.com.

    About LearningRx

    LearningRx, headquartered in Colorado Springs, Colorado, is the largest one-on-one brain training organization in the world. With 78 Centers in the U.S., and locations in 39 countries around the globe, LearningRx has helped more than 100,000 individuals and families sharpen their cognitive skills to help them think faster, learn easier and perform better. Their on-site programs partner every client with a personal brain trainer to keep clients engaged, accountable and on-task — a key advantage over online-only brain exercises. Their pioneering methods have been used in clinical settings for over 35 years and have been verified as beneficial in peer-reviewed research papers and journals. To learn more about LearningRx research resultsprograms, and their 9.6 out of 10 client satisfaction rating visit http://www.learningrx.com/. 

    Source: LearningRx

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  • Mom Reviews Her Son’s Improvements After Personal Brain Training

    Mom Reviews Her Son’s Improvements After Personal Brain Training

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    LearningRx (www.LearningRx.com), the world’s largest personal brain training company, is celebrating the success of Maddox, who saw significant changes in grades, confidence and homework after completing a LearningRx program.

    Maddox came to LearningRx after having a hard time keeping up in class and with his siblings. He was struggling with reading and math in particular, and his mother said he would just “shut down” at school. He’d also avoid homework and participating in class.

    A cognitive skills assessment helped determine where some of Maddox’s cognitive skills were weak and, using those results, LearningRx created a personal brain training program to target and strengthen those weak skills.

    Since completing his LearningRx program, Maddox has seen huge improvements in grades, confidence, organization and homework.

    “We have seen amazing strides with him,” says his mom. “He’s doing great; his confidence is way up there. He’s more attentive in class and participating more. Now, he’s getting Bs and doing really well. Now, he enjoys reading, and I don’t even have to ask him if he has homework. He gets it done right away. He’s participating much more in class and is more confident.”

    Maddox’s mother encourages other parents with children who struggle in school to get a cognitive skills assessment at LearningRx.

    Watch Maddox’s video: http://studentshoutouts.com/2019/01/22/reading-grades-confidence-improved-brain-training-learningrx-eagan-savage-woodbury-eden-prairie-maple-grove-shoreview-mn-review/

    About LearningRx

    LearningRx, headquartered in Colorado Springs, Colorado, is the largest one-on-one brain training organization in the world. With 78 Centers in the U.S. and locations in 39 countries around the globe, LearningRx has helped more than 100,000 individuals and families sharpen their cognitive skills to help them think faster, learn easier and perform better. Their on-site programs partner every client with a personal brain trainer to keep clients engaged, accountable and on-task — a key advantage over online-only brain exercises. Their pioneering methods have been used in clinical settings for over 35 years and have been verified as beneficial in peer-reviewed research papers and journals. To learn more about LearningRx research resultsprograms, and their 9.6 out of 10 client satisfaction rating, visit http://www.learningrx.com/.

    Source: LearningRx

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  • Page not found – BoomTown!

    Page not found – BoomTown!

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    “We’d be lost without it…”

    Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he’s doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success?

    Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice.

    “We initially got BoomTown in 2012. That first year that we implemented BoomTown we went from 82 to 242 transactions…. so that was a huge quantum leap for us!”

    A System that’s Scalable

    The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle’s team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table.

    “We needed to leverage those listings to get more leads. And then when we had more leads we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown.”

    With BoomTown, Whissel Realty Group was able to:

    • Manage a large database of leads
    • Generate a healthy pipeline of new leads
    • Manage follow-up and long-term lead nurture
    • Hold agents accountable and track performance

    “When you take a business that’s on the right track, but when you actually implement systems in place that help you manage all of that, that’s what takes you to the next level.”

    The Best of the Best in Technology

    Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they’ve been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown’s technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we’re not slowing down!)

    For Kyle, it’s all about working with a leader in technology. He doesn’t have time for a platform that is playing “catch up” and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams.

    “You can’t catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don’t want to get left in the dust with something that’s behind the times, because it’s probably never going to catch up.”

    Let’s Talk Dollars and Sense

    Kyle Whissel is great at selling real estate. And he’s even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available.

    “The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?”

    He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they’re going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the “money in the pocket” AKA the ROI.

     

     

    Choosing the Right CRM

    So what should you consider when investing in a real estate technology partner? Your CRM should do the following:

    • Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they’re staying on top of lead follow-up and prospecting.
    • Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind.
    • Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads.
    • Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation.
    • Be Smarter with Prospecting: At BoomTown we like to encourage “Smart Prospecting.” This means organizing your lead database into workable lists. You’re not just blinding scrolling through a Rolodex of numbers, you’re working with targeted leads and you know what they want.
    • Sync with Other Tools: There is no “one size fits all” tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you’ll likely still want to use. This is why it’s important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software).
    • Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support.

     
     

    The post Kyle Whissel // The Whissel Realty Group appeared first on BoomTown!.

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    Joanna Harrison

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  • Divante Laser MedSpa Upgrades Laser Hair Removal Facilities

    Divante Laser MedSpa Upgrades Laser Hair Removal Facilities

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    Press Release



    updated: May 28, 2019

    Divante Laser MedSpa, a facility that offers laser hair removal, laser skin rejuvenation, wrinkle reduction and other services in Los Angeles, recently upgraded their laser hair removal capabilities. Now, Divante has even higher quality lasers to use for hair removal as well as other skin procedures.

    Divante has acquired a dual platform 755 nm Alexandrite laser and 1064 Nd: YAG laser. This machine has multiple uses. For example, Divante can use it for safe hair removal, but it can be used for reproducing collagen, elastin, and cell regeneration in the skin as well.

    With this new dual-platform laser, Divante will be able to better focus the removal of unwanted hair. This laser allows for precise removal. Instead of affecting the skin around the hair that the patient would like removed, this laser makes it possible for Divante’s medical professionals to remove just the patient’s unwanted hair.

    “This machine makes it possible for us to remove hair easier, and more precisely, than ever before. You don’t have to worry about side effects, bruises or anything like that. Our lasers pinpoint where the hair is to be removed from, then focuses solely on that hair. Better still, it doesn’t take endless treatments for this to occur, either. Most of our patients can get their best results in just six or seven sessions with our hair removal,” said Eileen from Divante Laser MedSpa.

    In addition to hair removal, Divante Laser MedSpa also offers Injectables like Botox, Kybella, Dysport, Juvederm, Restylane, and B12.

    For more information about having hair removed by our high-quality laser, Los Angeles area medspas, or to make a press inquiry, contact Divante Laser MedSpa at 11988 Ventura Blvd., Studio City, CA (818) 334-4737 or visit https://divantelasermedspa.com.

    Source: Divante Laser Med Spa

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  • Student Improves Reading Skills With Help From Family | LearningRx Brookfield, Appleton & Green Bay, WI Review

    Student Improves Reading Skills With Help From Family | LearningRx Brookfield, Appleton & Green Bay, WI Review

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    Girl goes from struggling with reading and academics to soaring confidence and reading fluently!

    LearningRx (www.LearningRx.com), the world’s largest personal brain training company, is celebrating the success of Melanie, who saw significant changes in reading, confidence, academics and participation after completing a LearningRx program in Wisconsin.

    When Melanie’s parents noticed she was struggling academically in first grade, the teachers told them that “everyone grows differently” and that Melanie would “grow out of it” and “catch up.” But Melanie continued to struggle for a few years, spurring her parents to enroll her in LearningRx personal brain training.

    Once they saw the results of Melanie’s cognitive skills assessment, they decided to enroll her in the program, where she would do some brain training at the LearningRx. She also did some training with her grandmother at home.

    Since completing LearningRx, Melanie is much more willing to participate in school and try new things. She has also started cooking more because she is able to read the recipes.

    “I feel like I am out of the shadows,” says Melanie. “I’m in the classroom like a regular person.”

    As for whether she’d recommend LearningRx to other kids who are struggling, Melanie says yes, “because it’s such a great learning tool,” especially kids whose parents are trying to “make them do something they don’t know how to do—no offense to parents!”

    Way to go Melanie. We’re proud of you!

    Watch Melanie, her grandmother and her mom talking about Melanie’s experience: http://studentshoutouts.com/2019/05/22/learningrx-student-works-family-improve-reading-skills-brookfield-appleton-green-bay-wi-review

    About LearningRx

    LearningRx, headquartered in Colorado Springs, Colorado, is the largest one-on-one brain training organization in the world. With 80 Centers in the U.S., and locations in 45 countries around the globe, LearningRx has helped more than 100,000 individuals and families sharpen their cognitive skills to help them think faster, learn easier, and perform better. Their on-site programs partner every client with a personal brain trainer to keep clients engaged, accountable, and on-task—a key advantage over online-only brain exercises. Their pioneering methods have been used in clinical settings for over 35 years and have been verified as beneficial in peer-reviewed research papers and journals. To learn more about LearningRx research resultsprograms, and their 9.6 out of 10 client referral rating visit http://www.learningrx.com.

    Source: LearningRx

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  • Page not found – BoomTown!

    Page not found – BoomTown!

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    There’s a reason 90% of your agents can’t figure out that other CRM…

    But first, meet Jon Widdifield with the Premier Team at RE/MAX Executive. He’s been in the business for a decade (and yes, that means he started his real estate career in 2009. Tough year.) He’s seen some things. And seen some systems. In fact, he’s now in charge of training new agents on the team’s technology, and they’ve used:

    • Zurple
    • Kunversion
    • BoomTown

    That takes us back to the 90%. While most of his agents struggled with other systems – not understanding the way they worked, not receiving the proper training from the systems themselves, not wanting to waste time with bulky processes – BoomTown was different.

    “BoomTown is way easier to use than anything else. The agents pick it up right away.”

    Setting You Up for Success

    So what happens when your team understands the way a system works and they are properly trained and ramped up for success? Time and money is saved. Lots of time and money.

    Jon’s team understood BoomTown. The system is user-friendly and intuitive and it took the guesswork out of their day-to-day priorities. It also took a lot off of Jon’s plate.

    “I don’t want to explain something 100 times with another system when there’s something else that’s much easier to use.”

    Training courses and certifications mean the team has a dedicated resource to ensure they know the ins and outs of the system and are implementing best practices to see real results. Fast.

    “They complete their training classes, and they’re pretty much ready to start–they understand the system.”

    A Powerful Partner for Your Team

     

    New agents often struggle with where to start. They don’t know who to call and they don’t know what to say. BoomTown arms them with a prescriptive action plan. It surfaces leads that are actively searching for homes, and provides them with a solid starting point.

    Jon knows this firsthand. When he was a brand new agent, he used BoomTown to get his business off the ground.

    “It was great for me because I was driven. I had the leads. I had the people to call, and there was a reward at the end. I got closings out of it right away, so we knew it would work, and 10 years later I’m still using it.”

    Step Away from the Confusion of Managing Multiple Systems

    2 BoomTown sites. 15-20 agents, 100% accountability.

    Jon and his team streamlined their processes and they streamlined their systems. No more multi-system management. No more cobbled-together processes. BoomTown had everything they need to run their business in one place. It offered better pipeline management, better (and automatic) nurturing, and kept the agents happy and productive.

    “The ease of use is what keeps the agents engaged and productive. So, it’s easy to use, it’s simple, they can do it, it has a lot of tools, the agents will use it–that’s why I would go with this product over another product.”

    Agents have all the marketing tools they need at their fingertips. From mass texting and emailing, to automated lead routing, they have become experts at getting the right materials in front of the right people. And that’s where conversions happen.

    “The first thing I do is check our BoomTown account, see what’s going on. Make sure our agents are logging in, see what they’re doing behind the scenes, and keep track.”

    Better ROI Isn’t A Goal, It’s Inevitable

    As Jon explains, if you get a really cheap CRM, you’ll get exactly the return you’d expect. Very little. But with BoomTown, not only do you get the highest performing and most trusted CRM in the industry, you get the assurance of 250+ real estate experts at your back. Support, training, coaching, and digital marketing.

    “There’s a support team here. We have weekly calls with BoomTown, where they help pinpoint opportunities. And we’ve gotten deals out of those strategy conversations.”

    The post Jon Widdifield // The Premier Team appeared first on BoomTown!.

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    Lee Bressan

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  • The Good Causes Company Releases TheSmallDonor.com

    The Good Causes Company Releases TheSmallDonor.com

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    Press Release



    updated: May 28, 2019

    More than ever, people are interested in engaging in socially-conscious activities. TheSmallDonor.com™ taps into and enables this rising sentiment to “do good”.

    TheSmallDonor.com is a new, visual, charity donation platform that allow small donors to contribute to up to 12 charities at once. ​Donors also receive automatic free entries into TheSmallDonor.com Visa® sweepstakes when they donate.

    Click to check out the website:​ TheSmallDonor.com

    “Have you ever wanted to make a small donation to a favorite cause, but you weren’t sure how to proceed? There are User IDs, passwords to remember, logging in. Each site is different. It can be complicated. TheSmallDonor.com eliminates all these hassles. Now there is a new fun easy way to donate as little as $10 or $25, and divide your donation among up to 12 charities at once, with one click,” said Michael Malvin, General Manager of the Company.

    Click to see “Problems and Solutions for Small Donors”: Problems and Solutions

    TheSmallDonor.com supports four main Causes. Each Cause, in turn, supports 3 specified charities.

    ​Click to see ” The Causes and Charities”: Causes and Charities

    ​”The initial response to TheSmallDonor.com has been extremely positive. The donors really like the new things they can do, and how easy it is”, said Victoria Wells, Communications Director.

    ​Media Contact: Victoria Wells, Communications Director

    Email: services@TheGoodCausesCompany.com

    Source: The Good Causes Company LLC

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  • LEVELS App Announces Partnership With SIXT to Make Car Rental an Easier, More Luxurious Experience

    LEVELS App Announces Partnership With SIXT to Make Car Rental an Easier, More Luxurious Experience

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    With the partnership, customers can skip the rental car center or meeting with staff altogether and get in their rental right at any valet.

    Press Release



    updated: May 28, 2019

    LEVELS, a social network targeting the luxury consumer, has announced a new partnership with SIXT, a market leader in luxury car rental founded in Munich, Germany. LEVELS connects the most prestigious brands in the world with high net worth individuals. One of the app’s primary features allows users to skip waiting to pay and instead pay right through the LEVELS app at hotels, restaurants and more.

    Now LEVELS is adding car rental to the luxury experience, bringing a car rental service right to a user’s fingertips. SIXT has the world’s largest BMW and Mercedes Benz fleet as well as the latest models of top cars, sports cars, convertibles, jeeps, and trucks.

    “SIXT is aligning with other thought leaders on innovation and is taking on the often-lengthy process at car rental centers through a pilot partnership with LEVELS in the innovative San Francisco Market,” says Jonas Frey, CEO of LEVELS. “We are excited by the partnership as it allows us to connect the professionalism of an established car rental giant with the accessibility of the new App-era. Send an image of your license via the messenger and click accept – done!”

    Connecting with SIXT through LEVELS, customers skip the rental counter and meeting with staff and complete the booking process in the App to pick up and return their car at any dining or hotel location valet in the LEVELS App. Frey adds, “One of the best features of this new partnership is, users receive a valet ticket on their phone and can just show that image to the respective valet, and they will bring them the rental car, so they don’t have to coordinate with the delivery of a rental car at all.

    To learn more about this new partnership and sign up for LEVELS, visit https://levels.one/sixtrentacarsanfranciscoairport.

    About LEVELS

    LEVELS is a social network targeting the luxury market. Thousands of merchants accept the LEVELS payment process, which allows users to not have to wait to pay at retail, restaurant, hotels or even doctors. For more information, visit Levels.one.

    Contact: Gail Allen (pr@levels.one)

    Source: LEVELS

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  • Learn and Play Montessori Announces Danville and San Ramon Summer Preschool Opportunities

    Learn and Play Montessori Announces Danville and San Ramon Summer Preschool Opportunities

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    Learn and Play Montessori is dedicated to the Montessori Method for preschool through kindergarten-aged children in the East Bay. San Ramon and Danville families may be searching for the best preschool choice for summer as it quickly approaches.

    Press Release



    updated: May 28, 2019

    Learn and Play Montessori, a well-respected provider of the Montessori Method for preschool and kindergarten in the East Bay, is proud to announce a new blog post about summer school in the Bay Area. The post explains that working parents can find the summer months a difficult time to keep children happy and busy. Many schools can close for summer break leaving parents left to search for quality day care and child care. The new post explains the best preschools in Danville, and San Ramon can keep learning a priority throughout the summer months.

    “Summer is a time when many families plan to take a vacation, but that usually is only for a week or two. School break can last for three months,” explained Harpreet Grewal, director of Learn and Play Montessori. “We want to remind the Bay Area public that our school is open all summer long. The summer preschool curriculum combines learning and fun to keep young children engaged over the summer in communities as diverse as Dublin, Danville, Fremont, and San Ramon.”

    The new Learn and Play Montessori blog post for summer school can be read at https://www.danvillepreschool.com/the-very-best-danville-kindergarten-is-the-one-using-the-montessori-method. Parents in the Danville and San Ramon area could be searching for child care for the upcoming summer months. The best summer preschool program can provide an environment that is educational, creative, and fun. The right choice could include a robust curriculum designed to keep young children current on essential learning skills. To review the Danville preschool landing page, please go to https://www.learnandplaymontessori.com/danville.php. Bay Area residents can find the San Ramon page at https://www.learnandplaymontessori.com/san-ramon.php.

    THE BEST PRESCHOOLS IN DANVILLE AND SAN RAMON ARE READY FOR SUMMER

    The end of June can signal another end of a school year. Many public and private schools close down for June through August for summer break. Parents can plan to take a family on vacation for a few weeks during that time. Once the trip is over and everyone is back home, Bay Area residents may need to find childcare for the rest of the summer season. Danville and San Ramon parents might find it helpful to learn one of the best preschools in the Bay Area is open all year around.

    Summer could be an exciting season for small children. Outdoor activities can include exploring nature and participating in sports. It can also mean cooling off by playing in the water with friends. Parents may expect children to continue learning necessary skills such as reading, writing, and math as well.

    Parents in Danville, San Ramon, and nearby cities could find the Montessori method a perfect choice. Children can develop creative talents including music and art in a friendly, air-conditioned classroom. Outdoor activities including water play can support physical well-being. Parents can find the best preschool in the Bay Area is ready to accept young children during summer break. For these reasons, Learn and Play Montessori has posted a new blog about how to find the best preschool environment for the summer season.

    ABOUT LEARN AND PLAY MONTESSORI

    Learn and Play Montessori aims to be one of the best Montessori schools in the greater San Francisco Bay Area. Whether parents are looking for Montessori preschools in San Ramon, Danville, Walnut Creek daycare or a top-rated Montessori School in Dublin / San Ramon, Learn and Play has a campus for their child or children. All schools use the famed Montessori method, offering programs from childcare to daycare, preschool to kindergarten, in not only Danville, Fremont, Dublin or San Ramon but also in nearby towns such as Alamo, Blackhawk, Diablo or San Ramon on the I-680 corridor as well as Walnut Creek.

    Learn and Play Montessori

    Media Relations

    Welcome to Learn And Play Montessori School!

    Source: Learn and Play Montessori

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  • 25 Amazing Books by Asian American and Pacific Islander Authors You Need to Read

    25 Amazing Books by Asian American and Pacific Islander Authors You Need to Read

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    May is Asian American Pacific Islander Heritage Month, which celebrates the lives and contributions of inspiring Asian Americans and Pacific Islanders through various forms of media. In honor of the holiday, here are 25 books from Asian American and Pacific Islander authors that you should include on your reading list, from prize-winning fiction to graphic novels, essays, and memoirs.

    Best AAPI Books: "The Sympathizer" by Viet Thanh Nguyen

    “The Sympathizer” by Viet Thanh Nguyen / Amazon / Grove Atlantic; Justin Dodd, Mental Floss (background)

    The Sympathizer is Viet Thanh Nguyen’s debut novel, which earned him a Pulitzer Prize as well as a place on The New York Times bestseller list. When Nguyen was 10 years old, he saw the film Apocalypse Now, an American-made drama about the Vietnam War, and realized that not many stories about the war came from the perspective of the Vietnamese people.

    In The Sympathizer, the narrator is a South Vietnamese military aide working as a spy for the communist North Vietnamese. Born to a French father and Vietnamese mother, this unnamed spy was educated in America, but has returned to his home country to fight for the communist cause. After the fall of Saigon, he is among the refugees sent to the United States and tries to start a new life there, but is quickly recruited back to spy on his fellow comrades. The Washington Post called the novel “startlingly insightful and perilously candid.”

    Buy it: Amazon

    Best AAPI Books: "Pachinko" by Min Jin Lee

    “Pachinko” by Min Jin Lee / Amazon / Grand Central Publishing; Justin Dodd, Mental Floss (background)

    Pachinko is a historical novel that focuses on four generations of a Korean family that migrates to Japan. The large ensemble of characters must deal with the legal and social discrimination they face as immigrants. In order to move up in society, the family opens up pachinko parlor, a slot machine-style game popular in Japan, from which the book takes its name. Beautifully written and captivating, Pachinko was named one of the 10 best books of 2017 by The New York Times and was a finalist for the National Book Award in Fiction. It has since been turned into a critically acclaimed series on Apple TV+.

    Buy it: Amazon

    Best AAPI Books: "Little Fires Everywhere" by Celeste Ng

    “Little Fires Everywhere” by Celeste Ng / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Set in the 1990s, Little Fires Everywhere tells the intertwined stories of the Richardsons, a middle-class suburban family in Shaker Heights, Ohio—where author Celeste Ng grew up—and single mother Mia Warren and her daughter Pearl. While Mia is a transient artist with a mysterious past, the Richardson household follows a strict set of rules. When the two families find themselves on opposing sides of a custody battle over the adoption of a Chinese baby, secrets are revealed and lives are changed forever. In the process, Little Fires Everywhere explores the power of privilege and the societal demands on motherhood.

    Buy it: Amazon

    Best AAPI books: "Clay Walls" by Kim Ronyoung

    “Clay Walls” by Kim Ronyoung / Amazon / Permanent Press; Justin Dodd, Mental Floss (background)

    The Pulitzer Prize-nominated novel Clay Walls tells the story of a Korean family forced to leave Japanese-occupied Korea in the 1920s to live in the United States. As Pachinko author Min Jin Lee described it to Bustle, “Clay Walls is a story about immigration and colonial trauma, and it is also a story about marriage, class, and patriarchy.”

    Published in 1986, the book was the first-ever American novel to explore the social and cultural situations of Korean immigrants in the early 20th century, and had a major impact on later generations of Asian American authors. “At the time, I did not think I could be a writer, so I did not read it as a lofty literary example,” Lee told Bustle, “rather, I read it and loved it because it was a beautifully written work of American literature that was both absorbing and deeply felt.”

    Buy it: Amazon

    Best AAPI Books: "The Namesake" by Jhumpa Lahiri

    “The Namesake” by Jhumpa Lahiri / Amazon / Mariner Books; Justin Dodd, Mental Floss (background)

    Jhumpa Lahiri’s The Namesake brings the immigrant experience and the idea of identity to light in this story of the Ganguli family leaving Calcutta for the United States. After their arranged marriage, Ashoke and Ashima move to Cambridge, Massachusetts, for Ashoke’s career in engineering. As Ashoke adapts to the American way of life, Ashima resists the lifestyle and pines to be back home with her family. The story then follows their son Gogol as he struggles between following his family’s tradition or assimilating to U.S. culture—an experience that many first-generation American children deal with.

    Buy it: Amazon

    Best AAPI Books: "Girls Burn Brighter" by Shobha Rao

    “Girls Burn Brighter” by Shobha Rao / Amazon / Flatiron Books; Justin Dodd, Mental Floss (background)

    Set in India, Shobha Rao’s debut novel follows Poornima and Savita, friends who are born in an impoverished landscape where they endure daily abuse. They are separated after a devastating assault on Savita. Poornima becomes determined to find her friend and leaves everything behind. Her journey takes her to the dark underworld of India and then to a tiny apartment in Seattle, Washington. Girls Burn Brighter is a timely—if distressing—portrayal of human trafficking, sexual assault, misogyny, cultural patriarchy, and the power of friendship.

    Buy it: Amazon

    Best AAPI Books: "I Love You So Mochi" by Sarah Kuhn

    “I Love You So Mochi” by Sarah Kuhn / Amazon / Scholastic; Justin Dodd, Mental Floss (background)

    In this coming-of-age story for young adults, author Sarah Kuhn explores themes of food, fashion, family, cultural differences, and love. The sweet romantic comedy follows Kimi Nakamura as she visits her estranged grandparents in Japan during spring break after getting into a fight with her mother. While there, Kimi meets Akira, a cute medical student who moonlights as a Mochi mascot, and he ends up serving as her guide in Kyoto. What begins as an escape from her problems becomes a way for Kimi to understand her mother’s past and figure out her own future.

    Buy it: Amazon

    Best AAPI Books: "The Woman Warrior" by Maxine Hong Kingston

    “The Woman Warrior” by Maxine Hong Kingston / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Told across five interconnected stories, The Woman Warrior blends autobiography and Cantonese mythology to explore Kingston’s identity as a first-generation Chinese American woman. Kingston focuses on the women who have affected her life the most—from her aunts to her mother to the Chinese folk hero Fa Mulan and finally to Kingston herself. Winner of the National Book Critics Circle Award for Nonfiction, The Woman Warrior has become a staple in Asian American studies classes since it was first published in 1976.

    Buy it: Amazon

    Best AAPI Books: "Pidgin Eye" by Joe Balaz

    “Pidgin Eye” by Joe Balaz / Amazon / Joe Balaz; Justin Dodd, Mental Floss (background)

    If you want to learn about Hawaiian culture, start with Joe Balaz, a Native Hawaiian poet and visual artist best known for his writing in English and Pidgin (Hawaiian Creole English). His collection Pidgin Eye features 35 years of poetry honoring the beauty and complexity of Hawaii and its people. Balaz’s poems are funny, spiritual, and full of Hawaiian history.

    Buy it: Amazon

    Best AAPI Books: "All You Can Ever Know" by Nicole Chung

    “All You Can Ever Know” by Nicole Chung / Amazon / Catapult; Justin Dodd, Mental Floss (background)

    This memoir by former Catapult magazine editor-in-chief (and former managing editor of The Toast) Nicole Chung is a warm and honest reflection on the author’s search for the birth parents who gave her up for adoption. After asking her adoptive mother about her birth parents, Chung is told that they could not give her the life she deserved and that “may be all you can ever know.” As Chung prepared for the birth of her first child, she sought out her birth parents and found an older sister as well as some painful family secrets. All You Can Ever Know was a finalist for the 2018 National Books Critics Circle Award and named a Best Book of the Year by The Washington Post, NPR, TIME, and many more.

    Buy it: Amazon

    Best AAPI Books: "Language of the Geckos and Other Stories" by Gary Yong Ki Pak

    “Language of the Geckos and Other Stories” by Gary Yong Ki Pak / Amazon / University of Washington Press; Justin Dodd, Mental Floss (background)

    Writer Gary Pak is considered one of the most popular and influential writers of Hawaiian heritage in the modern era. Many of his stories focus on Asian Hawaiian identity and the complexities of Hawaiian culture. Language of the Geckos and Other Stories features stories of Native Hawaiians and Asian Americans (as well as haole, or white people) dealing with unfulfilled dreams, failure, and the loss of love.

    Buy it: Amazon

    Best AAPI Books: "Patron Saints of Nothing" by Randy Ribay

    “Patron Saints of Nothing” by Randy Ribay / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    In this young adult novel, author Randy Ribay dives deep into Filipino and American identity, drug abuse, guilt, grief, and the unjust policies of Filipino president Rodrigo Duterte. After the death of his cousin at the hands of the Duterte regime, Filipino American Jay Reguero is determined to find out what happened. Jay travels to the Philippines, where he finds out more than he bargained for.

    Buy it: Amazon

    Best AAPI Books: "The Astonishing Color of After" by Emily X.R. Pan

    “The Astonishing Color of After” by Emily X.R. Pan / Amazon / Little, Brown Books for Young Readers; Justin Dodd, Mental Floss (background)

    After her mother dies by suicide, Leigh is convinced her mother has been reincarnated as a red bird. She travels to Taiwan to meet her mother’s parents for the first time, and while there, she seeks out her mother’s past, uncovers family secrets, and builds a new relationship with her grandparents. At the same time, Leigh must come to terms with her relationship with her best friend and longtime crush, Axel, whom she kissed for the first time the day of her mother’s passing. Pan explores mental illness, grief, and love in this heartbreaking story.

    Buy it: Amazon

    Best AAPI Books: "Edinburgh" by Alexander Chee

    “Edinburgh” by Alexander Chee / Amazon / Picador; Justin Dodd, Mental Floss (background)

    Alexander Chee’s semi-autobiographical debut novel is about a boys’ choir in Maine and the sexual abuse its members suffer at the hands of their choir director. The harrowing tale of abuse, resilience, and redemption is guaranteed to leave a powerful impact. In fact, its publication helped prompt Chee to enter therapy for the first time.

    Buy it: Amazon

    Best AAPI Books: "To All the Boys I’ve Loved Before" by Jenny Han

    “To All the Boys I’ve Loved Before” by Jenny Han / Amazon / Simon & Schuster; Justin Dodd, Mental Floss (background)

    Whenever Lara Jean has a crush on a boy, she writes a letter to him telling him how she feels, but she doesn’t send the letter. Instead, she seals and locks them away in a box under her bed. One day, Lara Jeans discovers that these letters have been mailed out, meaning all the boys she’s ever had crushes on received them, including her sister’s ex-boyfriend, Josh. In this debut novel (which has been adapted into a hit Netflix film), Jenny Han writes beautifully about the importance of sisterhood, falling in love, and finally taking some risks in life.

    Buy it: Amazon

    Best AAPI Books: "Marriage of a Thousand Lies" by SJ Sindu

    “Marriage of a Thousand Lies” by SJ Sindu / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    In writing Marriage of a Thousand Lies, SJ Sindu wanted to explore a topic that isn’t typically talked about in South Asian American fiction—queer identity. The novel follows Lucky and her husband, who are both gay and lying to their Sri Lankan families about it. After Lucky’s grandmother suffers an accident, Lucky returns to her childhood home and reconnects with her first love, Nisha, who is preparing for an arranged marriage with a man she’s never met. Throughout the book, Sindu tackles what it means to be queer and South Asian American.

    Buy it: Amazon

    Best AAPI Books: "Internment" by Samira Ahmed

    “Internment” by Samira Ahmed / Amazon / Little, Brown Books for Young Readers; Justin Dodd, Mental Floss (background)

    Inspired by the uptick in anti-Muslim hate crimes and Islamaphobic rhetoric in the United States that followed the November 2015 terrorist attacks in Paris, Samira Ahmed’s Internment imagines a not-too-distant future in which Muslim American citizens are rounded up and forced into internment camps. Layla Amin and her family are forced into one of these camps in the California desert. Layla is determined to take down the system, leading a revolution inside the camp.

    Buy it: Amazon

    Best AAPI Books: "The Kiss Quotient" by Helen Hoang

    “The Kiss Quotient” by Helen Hoang / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Helen Hoang’s 2018 debut novel, The Kiss Quotient, is about Stella, a math genius with Asperger’s who isn’t great at intimacy and relationships. This is why she hires an escort, Michael, to teach her a thing or two about sex. Of course, it doesn’t take long for them to realize their relationship is more than just what happens inside the bedroom.

    Buy it: Amazon

    Best AAPI Books: "Where Reasons End" by Yiyun Lee

    “Where Reasons End” by Yiyun Lee / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Where Reasons End takes the form of a painful and honest conversation between a mother and a son. Written after the death of her own son by suicide, Yiyun Lee creates a space between life and death where the narrator and her son talk about memories, grief, love, and longing. The novel is a stunning exploration of grief and loss that is likely to leave you in tears.

    Buy it: Amazon

    Best AAPI Books: "The Leavers" by Lisa Ko

    “The Leavers” by Lisa Ko / Amazon / Workman Publishing; Justin Dodd, Mental Floss (background)

    Lisa Ko was inspired to write The Leavers after reading a 2009 New York Times article about an undocumented Chinese immigrant in America [PDF]. Several years after sneaking into the United States on a boat from China, this woman tried to bring her son to the U.S. to join her. But he was caught by authorities while trying to cross the border from Canada and placed into the Canadian foster care system, where he was adopted by a Canadian family. The Leavers tells the story of Polly, an undocumented Chinese immigrant who disappears, leaving her 11-year-old son Deming all alone. He is eventually adopted by a white couple and is left to wonder where his place is in the world. Ko’s powerful debut was a National Book Award finalist in 2017.

    Buy it: Amazon

    Best AAPI Books: "American Born Chinese" by Gene Luen Yang

    “American Born Chinese” by Gene Luen Yang / Amazon / Square Fish; Justin Dodd, Mental Floss (background)

    Winner of the 2007 Eisner Award for Best Graphic Album, Gene Luen Yang’s graphic novel American Born Chinese weaves together three seemingly independent stories of Chinese folklore, self-acceptance, and cultural assimilation. Told through the eyes of Jin Wang, an all-American white teen named Danny, and the Chinese folk legend the Monkey King, Yang breaks down the insecurities of growing up Chinese American and dealing with issues of identity and self-worth. While the three stories seem unrelated, they are later revealed to be connected in a surprising twist.

    Buy it: Amazon

    Best AAPI Books: "America is Not the Heart" by Elaine Castillo

    “America is Not the Heart” by Elaine Castillo / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Elaine Castillo examines today’s suburban Filipino migrant community in this ode to Carlos Bulosan’s 1946 tale America Is in the Heart. Castillo’s America Is Not the Heart tells the story of Hero, a former doctor from the Philippines who immigrates to the United States after joining the New People’s Army, an insurgent communist guerrilla group, and being disowned by her immediate family. Living with her uncle’s family, Hero is slowly coming to terms with what happened in her past with the help of her cousin, a potential love interest named Rosalyn, and the Filipino American community.

    Buy it: Amazon

    Best AAPI Books: "Falling Leaves: The Memoir of an Unwanted Chinese Daughter" by Adeline Yen Mah

    “Falling Leaves: The Memoir of an Unwanted Chinese Daughter” by Adeline Yen Mah / Amazon / Penguin Random House; Justin Dodd, Mental Floss (background)

    Considered unlucky by her family after her mother dies giving birth to her, Adeline Yen Mah tells her Cinderella story in Falling Leaves. Her father remarries a beautiful yet cruel woman. Yen Mah and her siblings are mistreated, but Yen Mah takes the brunt of the cruelty. Determined to get away, Yen Mah works hard to be an exceptional student and is eventually allowed to study medicine in England. She later finds success and happiness in the United States, but must return to China after the death of her father and deal with her wicked stepmother once again. The Washington Post called the story of family cruelty and resilience “painful and lovely, at once heartbreaking and heartening,” leaving the reviewer to wonder how Yen Mah survived to tell the tale.

    Buy it: Amazon

    Best AAPI Books:

    Amazon / Farrar, Straus and Giroux (BYR); Justin Dodd, Mental Floss (background)

    A contemporary take on the 1953 romantic comedy Roman Holiday, Somewhere Only We Know tells the story of Lucky, a popular Korean pop star who, after playing a big concert in Hong Kong, escapes her handlers in search of a hamburger. High on anti-anxiety medication and sleeping pills, she encounters Jack, a tabloid reporter looking for his next story. Together, they travel around Hong Kong and begin to fall for each other, but both are keeping their own secrets. Goo immerses the readers into the world of K-pop and life in Hong Kong and captivates us with her witty banter and charming story.

    Buy it: Amazon

    Best AAPI Books: "It’s Not Like It’s A Secret" by Misa Sugiura

    “It’s Not Like It’s A Secret” by Misa Sugiura / Amazon / HarperCollins Publishers; Justin Dodd, Mental Floss (background)

    In this YA romance, teenager Sana Kiyohara is dealing with a lot—her mother’s subtle racism, her father’s infidelity, and her crush on a friend who happens to be a girl. The coming-of-age story tackles the intersections of identity, racism, cultural expectations, and coming out, and author Misa Sugiura doesn’t hold back.

    Buy it: Amazon

    This article was originally published in 2019; it has been updated for 2023.

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    Laura Sirikul

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  • Kids Science Labs Accelerates Growth

    Kids Science Labs Accelerates Growth

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    Press Release



    updated: May 23, 2019

    ​​Kids Science Labs, the country’s leading hands-on science (STEAM) retail brand for kids, is opening two new state-of-the-art learning centers this June.  

    What began as a single location in 2011 has grown into a nationally recognized brand that is teaching kids problem-solving, creativity and innovation. Started by two dads and engineers, Shegan Campbell and Keith Norsym, the science-learning centers run classes, camps and events for children that enable them to explore their world through hands-on experiments all year round. 

    With computer programming and STEM fields expanding at rapid rates, parents and kids are searching for opportunities to gain an early advantage, even before pre-school. With its passionate teachers, innovative learning spaces and dynamic LIFE’S Curriculum, Kids Science Labs enables kids to truly outperform in all academic fields. “Our children’s success is no longer defined by knowing facts. The ability to solve new, unique and challenging problems will enable our children’s future success no matter their chosen career,”  said Keith Norsym, co-founder of Kids Science Labs.  As they discover how a bicycle works, why a car slides on ice or why fruits have different types of skin, “kids practice courageous and creative critical thinking to develop new solutions,” he added.

    To celebrate the expansion, the two new locations will offer Grand Opening events on June 1 at their Roscoe Village and Vernon Hills locations.  

    About Kids Science Labs
    Kids Science Labs, based in Chicago, was founded by two dads and engineers who wanted to solve a problem. The problem was “kids love science before they can speak; they love mixing, building, figuring out how to unlock cabinets, and what happens to shaving cream when you smear it on the floor. So why is it that kids love science until 5th grade and then treat science as if it were boring, too difficult or just not cool?”

    Since opening the first center in 2011, Kids Science Labs has taught over 100,000 students at their centers located in Chicago and Seattle. As the company continues to expand nationally, kids ages 2-14 years old are becoming better problem solvers and critical thinkers through hands-on science experiments. Parents see their children gain confidence and learn core science concepts, all while having fun and exploring questions they are interested in. 

    Kids Science Labs is on a mission to enable the next generation of creative thinkers by using science and questions that kids ask every day to discover how the world works.  

    www.kidssciencelabs.com
    ​info@kidssciencelabs.com
    (312) 846-1426

    Source: Kids Science Labs

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  • What’s the Difference Between Memorial Day and Veterans Day?

    What’s the Difference Between Memorial Day and Veterans Day?

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    It may not be easy for most people to admit, but certain national holidays often get a little muddled in their minds—namely, Memorial Day and Veterans Day. Clearly, the U.S. Department of Veterans Affairs has seen and/or been asked about the confusion enough times that they’ve gone ahead and dedicated some space on their website to explaining the difference between these two similarly themed, but very different, holidays.

    Memorial Day and Veterans Day are held approximately six months apart: Veterans Day is celebrated every November 11, while Memorial Day takes place on the last Monday of May as part of a three-day weekend that’s typically packed with parades and plenty of retail sales promotions. In 2023, that will be Monday, May 29, 2023. You probably realize both holidays are intended to acknowledge the contributions of those brave individuals who have served in the United States military, but you may not recall the important distinction between the two. So what’s the difference?

    Veterans Day was originally known as Armistice Day. It was first observed on November 11, 1919, the one-year anniversary of the end of World War I. Congress passed a resolution making it an annual observance in 1926. It became a national holiday in 1938. In 1954, President Dwight D. Eisenhower changed the name from Armistice Day to Veterans Day to recognize veterans of the two world wars. The intention is to celebrate all military veterans, living or dead, who have served the country, with an emphasis on thanking the people in our lives who have spent time in uniform for their service to this country.

    Memorial Day is also a celebration of military veterans, but the mood is more somber. The occasion is reserved for those who died while serving their country. The day was first observed in the wake of the Civil War, where local communities organized tributes around the gravesites of fallen soldiers. The observation was originally called Decoration Day, because the graves were adorned with flowers.

    It was originally held on May 30 because that date wasn’t the anniversary for any battle in particular and all soldiers could be honored. (The date was recognized by northern states, with southern states choosing different days.) After World War I, the day shifted from remembering the fallen in the Civil War to those who had perished in all of America’s conflicts. It gradually became known as Memorial Day and was declared a federal holiday and moved to the last Monday in May to organize a three-day weekend beginning in 1971.

    The easiest way to think of the two holidays is to consider Veterans Day a time to shake the hand of a veteran who stood up for our freedoms. Memorial Day is a time to remember and honor those who are no longer around to receive your gratitude personally.

    Have you got a Big Question you’d like us to answer? If so, send it to bigquestions@mentalfloss.com.

    A version of this story ran in 2019; it has been updated for 2022.

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    Jake Rossen

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  • University of Kansas Edwards Campus Adds American Sign Language (ASL) Bachelor’s Degrees

    University of Kansas Edwards Campus Adds American Sign Language (ASL) Bachelor’s Degrees

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    KU collaborates with Johnson County Community College to start one of the few ASL bachelor’s degree programs in the country at KU Edwards Campus beginning fall 2019

    Press Release



    updated: May 22, 2019

    A unique collaboration between The University of Kansas Edwards Campus (KUEC) and Johnson County Community College (JCCC) will create one of the few bachelor’s degree programs in the United States and the only one located in the Kansas City area. The University of Kansas will offer new bachelor’s degrees in American Sign Language and Deaf Studies at its Edwards Campus in Overland Park, Kansas, beginning fall of 2019. The addition of the Bachelor of Arts and Bachelor of General Studies in American Sign Language (ASL) and Deaf Studies will mark the fifth and sixth new degree programs available at KUEC this fall, as it continues to expand its offerings to meet the needs of both students and the workforce.

    There is a widespread need to help alleviate communication barriers between the robust Deaf community and the rest of the world. From schools to hospitals to courtrooms, professionals who are both ASL speakers and culturally sensitive are critical to answer that need. Recently, Registry of Interpreters for the Deaf (RID) changed the requirements to take the professional National Interpreter Certification (NIC) exam to include the necessity of a bachelor’s degree, including for individuals who already have RID certification. These circumstances helped fuel the decision to meet the demand for ASL degrees.

    For individuals with little or no background in American Sign Language, other than undergraduate education such as an associate degree, the new degree programs are designed to help individuals grow their language proficiencies and cultural literacy and sensitivity.

    For individuals with prior education and professional interpreting experience or a heritage language background in American Sign Language, the programs will help prepare them for interpretation exams and start or continue a high-demand interpreting career. According to the Bureau of Labor Statistics, the demand for interpreters is expected to increase 18 percent by 2026, more than double the average rate of all occupations.

    “JCCC’s nationally accredited program is among the first to be established in the United States and has maintained a credible and consistent reputation since the beginning,” said Stacey Storme, professor of interpreter education at JCCC and a new professor of practice for the KUEC degrees. “One reason we have succeeded at maintaining such a solid reputation is because we have continued to respond to the needs and changes of the field. Now is no exception.”

    Storme said the national certification change is welcome among ASL and Deaf culture educators.

    “It is difficult to learn a new language and learn how to interpret it at the same time,” Storme said. “The new four-year degree programs allow students to first focus on the language and hone their communication skills and then move into the intricacies of interpreting using a visual, spatial and gestural language.”

    With KU’s ASL degree, students can learn about Deaf culture and social justice and be able to communicate with the millions of people in the U.S. who are Deaf or hard of hearing. According to KUEC Vice Chancellor David Cook, this is one of the most significant collaborations with JCCC to date.

    “We greatly value our continued collaboration with Kansas City area community colleges including JCCC,” Cook said. “This collaboration allows us to combine the expertise and stellar reputation JCCC has built in the ASL and Deaf community over the past 30-plus years with a Research 1 university, offering students a direct pathway to an advanced degree.”

    During a recent sabbatical, Storme worked with KUEC Assistant Vice Chancellor of Undergraduate Programs Shannon Portillo and others to compile national and international research on how to design the best ASL program and to make sure students attain pertinent skills and knowledge for satisfying careers. With the new collaboration, students will attend JCCC to complete freshman and sophomore coursework and prerequisites including foundational fluency in ASL, then head right down the street to KUEC to earn one of two different bachelor’s degrees comprised of a choice of four tracks: Deaf Studies and Social Justice, Advanced ASL, Becoming an Interpreter and Professional Interpreting.

    “The four tracks are designed to meet students at their current level of education and expertise in ASL and to allow students to specialize in an area that will benefit them most in their chosen career,” Portillo said. “Skill development within these degrees will provide students with a strong foundation in language and cultural education for those interested in fields such as social work, education, legal, medical, ASL/English interpretation and more. In addition, Deaf or hearing, heritage ASL users gain a deeper understanding of their home language and culture while earning a valuable professional credential.”

    Marc Greenberg is the director of KU’s School of Languages, Literatures & Cultures (SLLC) that houses the new program and emphasizes that ASL study will involve a comprehensive immersion into Deaf culture.

    “The SLLC is proud to support the Deaf Studies program at KUEC as another language and culture to the 40 languages taught at KU,” Greenberg said. “We appreciate the work Associate Director of SLLC Caroline Jewers, Shannon Portillo and others put into planning this valuable degree program. SLLC’s strength in languages, embedded in the study of the cultural and historical contexts in which they are used, makes KU a national leader in providing students opportunities to become truly competent citizens who can function in all circumstances, from the local to the global.”

    For more information about KU’s new American Sign Language and Deaf Studies degrees, view the ASL program webpage and contact academic success coach Nigyar Alves at (913) 897-8556 for a personalized degree completion roadmap.​

    About The University of Kansas

    The University of Kansas is a major comprehensive research and teaching university. Its mission is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world. The KU Edwards Campus at 127th Street and Quivira Road in Overland Park brings the high-quality academic, professional and continuing education programs as well as research and public-service benefits of KU to the Greater Kansas City community in order to serve the workforce, economic and community development needs of the region.

    Media Contact:
    Hannah Lemon, KU Edwards Campus 
    913.897.8504

    Source: University of Kansas Edwards Campus

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  • The ‘Forgotten Heroes’: Operation Confidence Hosts Presentation/Panel Discussion to Raise Awareness About the Urgent Need for Housing for ‘Disabled Veterans’ Living on the Streets of Los Angeles

    The ‘Forgotten Heroes’: Operation Confidence Hosts Presentation/Panel Discussion to Raise Awareness About the Urgent Need for Housing for ‘Disabled Veterans’ Living on the Streets of Los Angeles

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    State Controller Betty Yee, City Controller Ron Galperin, Captain Larry Vasquez, USN (Ret.) Director, Military Veterans Affairs City of Los Angeles Office of the Mayor, Chaplain Randy McConnell, California State Guard Chaplain and Rev. Andy Bales, CEO Union Rescue Mission will be in attendance.

    Press Release



    updated: May 22, 2019

    ​​​​May is Military Appreciate Month, with Memorial Day around the corner.

    “Support our veterans” has become a mantra in American society. It’s on the lips of politicians, community leaders and people on the street, but unfortunately, when it comes to “disabled” veterans, many are homeless, overlooked and forgotten.

    On Thursday, May 30 Operation Confidence will host a presentation/panel discussion, the “Invisible Heroes,” held at the City Club, 555 South Flower Street, 90071, 51st Penthouse Floor, Santa Monica Room from 6-9 p.m.

    The event will create social awareness about homelessness among “disabled veterans” living out of their wheelchairs on the streets of Los Angeles and the urgent need to provide stable housing for this forgotten population of heroes who are responsible for our freedom.

    State Controller Betty Yee, City Controller Ron Galperin, Captain Larry Vasquez, USN (Ret.) Director, Military Veterans Affairs City of Los Angles Office of the Mayor, Chaplain Brenda Threatt, Exec. Dir. U.S. Vets-Long Beach and Rev. Andy Bales, CEO Union Rescue Mission will be in attendance.

    The Invisible Heroes will be a historical event for Operation Confidence as well; after years of facing many challenges, an angel has come forth to offer his support — Mr. Norberto Nardi, world-renowned architect. Mr. Nardi has offered to build a network of houses for Operation Confidence Turning Point Housing Program once land or distressed properties have been donated to the organization. https://www.nardi-associates.com/

    Additional supporters participating will be, Marlene Granderson, a member of the City Club Board of Governors as Mistress of Ceremony, former Councilman Tom LaBonge as the mediator, Jorge Rabasso, President Hispanic Business Network as a facilitator and the East Los Angeles High School JROTC just to name a few.

    A $25.00 ticket includes buffet dinner: Click below

    Source: Operation Confidence

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  • Page not found – BoomTown!

    Page not found – BoomTown!

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    There are a dozen ways to succeed in real estate. But there’s one ingredient to optimize that success better than your competition: Efficiency.
     
    Nine times out of ten, your competition is running their business with the same tactics you are. Standing out is critical to attracting new leads and winning new clients. Veronica Figueroa, who runs the #1 RE/MAX team in Orlando, realized her differentiator was business efficiency.
     
    Watch this webinar to hear how Veronica amplified her team model to dominate the Orlando market. Hear her business secrets and learn which mistakes to avoid first-hand!

    The post How to Stand Out Amongst Competitors appeared first on BoomTown!.

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    ekline

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  • Doodle Daisy Shop Releases ‘Dare to Soar Collection’!

    Doodle Daisy Shop Releases ‘Dare to Soar Collection’!

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    ​​​Designer Alla Dorogopulko from Doodle Daisy Shop is releasing her brand new Dare to Soar Collection, and each product will be individually made by the designer herself. 
    The Dare to Soar Collection will be released on May 24, 2019, to the public.

    Doodle Daisy Shop is known for helping young children to become lifelong learners through play and encouragement of visiting their local libraries.

    Thus, for the first time, Alla has created an entire product line encompassing her favorite and most popular dolls. The new Dare to Soar Collection is scheduled to go live on May 24, 2019.

    The collection will be exclusively sold on the website www.DoodleDaisyShop.com, where the limited products are scheduled to sell out by the end of the season.

    The dolls and doll accessories are designed to celebrate the pioneer women of aviation and to instill the love of aviation in young children with a subtle airplane blueprint fabric and pilot accessories that make young children feel as though they are a pilot themselves. It’s imaginative play at its best. 

    Several products can be used in more than one way to offer versatility.

    Some dolls and accessories are made from washable materials, and that means the kids can get things dirty and mom can throw it in the laundry for easy washing.

    The Dare to Soar Collection also includes bookmarks to bookmark all the important pages in all the library books the kids will be checking out to learn more about aviation and the history of flight. 

    What is included in this collection? A few examples are: 

    • Bessie the dark-skinned cloth pilot doll 
    • Small hand dolls in two different skin tones
    • Large bag that can be used as a doll carrier or to carry library books
    • Small bag to hold all the doll accessories or even a tablet

    Dare to Soar Collection ranges in price from $25 hand dolls to the $190 Ultimate Doll Package, where you can own it all.

    Alla is excited to welcome her fans to her new handmade product line collection they’ve been requesting.

    CONTACT INFO

    For more information about The Dare to Soar Collection, or for an interview with Alla Dorogopulko, please write to happydaisies@doodledaisyshop.com. Media high-res photos are available upon request.

    About Doodle Daisy Shop 
    Alla Dorogopulko started designing dolls after she was faced with a very real problem. Not enough dolls inspire kids to be curious about the world around them, especially STEM fields for girls. After many years of creating dolls by hand, Alla’s products started gaining fame amongst the doll industry and parents who want toys that can inspire their young kids to become lifelong learners. 

    www.DoodleDaisyShop.com

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  • Ethereum Foundation Spring 2019 Update | Ethereum Foundation Blog

    Ethereum Foundation Spring 2019 Update | Ethereum Foundation Blog

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    1. Introduction

    Ethereum Community,

    Ethereum’s future is bright. Over the last 12 months the Ethereum community — a global collection of developers, entrepreneurs, researchers, and passionate users — has made tremendous progress. Every week, new applications built on Ethereum launch to mainnet, scalability solutions come online, and ETH 2.0 moves closer to key milestones. Ethereum remains the de-facto platform for decentralized applications, and is used every day to secure billions of dollars in digital assets.

    The Ethereum Foundation’s team is thrilled to see the progress happening across the community. We have worked to support the ecosystem since Ethereum’s earliest days as a non-profit dedicated only to doing what is best for Ethereum.

    As the ecosystem has matured, the Ethereum Foundation has refined its focus. “Doing what is best for Ethereum” doesn’t mean trying to do everything — it means focusing on where we can add the most value, and leaving space for others to add value in the areas that they will be the most effective.

    So what is the Ethereum Foundation’s role today?

    The Ethereum Foundation is a resource allocator, a voice in the ecosystem, and an advocate for Ethereum to the world.

    Resource Allocator

    Today, the Foundation holds approximately 0.6% of all ETH, as well as reserves held in cash. These resources are intended to decrease over time, as they are invested in critical work across the ecosystem. These are significant amounts of capital but they are not infinite. It is our responsibility to ensure that every last dollar and wei is spent effectively.

    We are also working to grow the Ethereum ecosystem’s funding base. This means encouraging other organizations besides the Foundation to support high-priority projects, and supporting innovative mechanisms for funding, including Gitcoin grants and MolochDAO. Efforts like these give us better leverage from our existing resources, and help build a sustainable path for funding vital projects far into the future.

    A voice in the ecosystem

    We understand that many look to the Foundation as a valued voice even as we move to proactively empower others. That voice is a resource that can be used effectively to advance Ethereum. We are able to, for instance, bring attention to important but relatively unknown projects, share valuable information about Ethereum’s progress with the public, and encourage the growth of regional Ethereum communities.

    Moving forward, expect the Ethereum Foundation to be a more active voice in the Ethereum community.

    An advocate for Ethereum to the world

    To the outside world, Ethereum can be confusing — and that’s probably an understatement. Many newcomers don’t understand our vibrant and decentralized ecosystem because they’ve never seen anything like it before.

    When someone (a major company, a government or a regular person) finds their way into our world, the Ethereum Foundation is often their first stop. The first thing we tend explain is that the Ethereum ecosystem is distributed and not owned or operated by any foundation or organization. Our Foundation helps to represent Ethereum to the outside world as an effective portal that people can pass through to the ecosystem itself.

    We also recognize a need to take more initiative in growing the Ethereum ecosystem, on-boarding developers and improving the developer experience. As discussed in more detail below, we intend to deploy significant resources towards these goals.

    2. Our Philosophy

    Ethereum is not a typical open-source project, and the Foundation is not a typical organization. Successfully fostering a vibrant decentralized Ethereum ecosystem requires a specialized approach.

    Even as we deploy significant resources across the ecosystem to improve Ethereum, we must do so in a way that maintains the core spirit of decentralization. We have deliberately adopted a philosophy of subtraction, which informs everything that we do.

    In plain language, following a philosophy of subtraction means resisting the natural tendency of organizations to grow and accumulate value within themselves, and ensure instead that this value is created outside the Foundation in the broader Ethereum ecosystem.


    Instead of capturing opportunities for ourselves, we distribute those opportunities to the community. Instead of pulling everything in-house, we push our resources out to teams across the ecosystem. We don’t compete with the ecosystem — we are thrilled when other organizations create value, because that means Ethereum is becoming more decentralized and sustainable.

    The Ethereum Foundation succeeds if Ethereum succeeds, and Ethereum succeeds with a strong decentralized community. That understanding governs how we work.

    3. Highlights from Ethereum Foundation-supported teams

    The last 12 months have been a crucial period for Ethereum, and we have worked extremely hard to support teams across the ecosystem. Encompassing all the progress made by teams supported by the EF in this letter is impossible, but here is a selected sample:

    ETH 2.0 client teams

    ETH 2.0 is a name given to a set of transformative upgrades for the Ethereum protocol. Last year, this effort moved from a research project to an engineering effort. Client teams supported by the Foundation including Nimbus, Prysm, Sigma Prime, and Substrate Shasper are among those working to turn ETH 2.0 into a reality.

    Over the last few months the Nimbus, Prysm, and Sigma Prime’s Lighthouse testnets have launched. These teams and others are now stabilizing and optimizing their clients, getting ready for multi-client testnets.

    Many resources are shifting into testing, fuzzing, and audits over the coming months. We engaged Runtime Verification to formally verify the deposit contract and to formally specify the Beacon Chain. This is in addition to considerable effort by the research, development, and security teams involved in ETH 2.0 toward reliability and security.

    ETH 1.x

    The ETH 1.x initiative, which started last year, focuses on improving Ethereum’s short term scalability and sustainability with an eye to easing the transition to ETH 2.0. Efforts we’ve funded include Alexey Akhunov’s research into stateless clients and state fees, and Andrew Ashikhmin’s research into sync protocol improvements.

    Work continues on essential projects like Geth and Solidity as well, and regular updates from all supported teams are on the way.

    ZK-rollup

    ZK-rollup uses succinct zero-knowledge proofs to enable Ethereum to reach hundreds of transactions per second. We’ve supported Barry Whitehat and Matter Labs’ collaboration, which has led the way on research, development, and implementation.

    ETHGlobal

    ETHGlobal hosts Ethereum hackathons around the world, focused on on-boarding new developers into the ecosystem and facilitating project and company creation. At a recent event, ETHCapeTown, 70% of attendees were from South Africa and 40% of attendees were new to Ethereum.

    Ethereum Academic and Research Collaboration

    The Ethereum Foundation hosted three research workshops at Stanford and MIT, through which dozens of talented mathematicians, computer scientists, and economists were introduced to research problems originating in Ethereum. Many have continued working on these problems, leading to progress in areas essential to the future of Ethereum including Casper CBC, VDFs, Plasma constructions, succinct zero knowledge proof based systems, liveness, and safety bounds for Ethereum 2.0 among others.

    Additionally, the Cryptophage collaboration between the Ethereum Foundation, Supranational, and Protocol Labs produced a solution to renowned cryptographer Ron Rivest’s LCS35 time capsule crypto-puzzle that required only two months, as opposed to the projected 35 years.

    Working with prominent organizations to encourage their engagement with the Ethereum ecosystem

    In our role as an advocate for Ethereum to the outside world, the Foundation has worked to encourage high profile organizations to engage with Ethereum in ways that strengthen the whole ecosystem.

    Notably, we have been working closely with Microsoft in a long-term commitment to support the Ethereum developer experience through Visual Studio Code and the new Azure Blockchain Service.

    We have also connected with large entities like HTC and Opera, encouraging them to engage with the Ethereum community and support Ethereum-based applications, and with non-corporate organizations like UNICEF to help find ways to use Ethereum for social good.

    There’s a lot more being done by Foundation-supported teams than just the examples listed above. Stay tuned for more updates coming from these teams in the next few weeks.

    4. Allocating Resources over the next 12 months.

    An ecosystem-level view for Ethereum support

    Today, we’re excited to share more information about the Foundation’s priorities for the next year, and how we expect to allocate resources across the ecosystem.

    As we’ve learned and iterated, we’ve made necessary changes to our processes and priorities. When the Ethereum ecosystem was much smaller, it made sense for the Foundation to prioritize several “in-house” teams to work on the most fundamental projects. As the community grew, we began a Grants program that enabled us to support more teams throughout the ecosystem.

    Today, it shouldn’t matter to the Foundation whether a project is “internal” or “external”. What matters is that we’re spending resources effectively, and that Ethereum’s goals are accomplished. This is why we are moving toward an “ecosystem level view” when allocating resources by looking at the whole picture rather than at a subset of it.

    Over the next year, the Ethereum Foundation plans to spend $30 million USD on key projects across the ecosystem. This budget is insulated against downward ETH price movement.

    We believe that this is a critical time for Ethereum, justifying significant investments in important work across the ecosystem.

    Allocating across such a large and vibrant ecosystem is a substantial optimization challenge. We are constantly re-evaluating and optimizing our decisions, and new opportunities for leverage appear every day.

    To help clarify how we define our highest priorities, we describe below three primary categories of resource allocation: (i) Building the Ethereum of tomorrow, (ii) Supporting the Ethereum of today, and (iii) Developer Growth & Awareness.

    i. Building the Ethereum of tomorrow

    $19 million earmarked over next 12 months

    Ethereum remains a highly ambitious technical project, and significant resources are required to fund the R&D that will realize the Ethereum community’s ambitions. Critical work is underway across the ecosystem on active engineering projects like ETH 2.0, and on more long-term investments like growing the academic community’s involvement in Ethereum technology.

    This includes:

    • ETH 2.0: Client teams, Research, VDF, documentation and communication
    • Layer 2: State channels & Plasma
    • Continuing work on eWASM
    • Smart contract languages
    • Formal verification, auditing, and specification work
    • Zero-knowledge R&D, including ZoKrates
    • Ethereum “Phase 3 and Beyond” R&D
    • Working directly with academic institutions and attracting exceptional research talent

    ii. Supporting the Ethereum of today

    $8 million earmarked over next 12 months.

    Ethereum is used in production today to secure billions of dollars of assets and as a base layer for many hundreds of live applications. We believe that it is vital to continue supporting these efforts to ensure that “Ethereum 1.0” continues to be the world’s dominant smart-contract platform.

    This includes:

    • Many initiatives under the banner of “ETH 1.x”
    • Geth
    • Solidity
    • Web3.js and Ethers.js

    iii. Developer Growth & Awareness

    $3 million earmarked over next 12 months

    Developers, developers, developers.

    Ethereum is a platform and the developers who build on it are a key part of our future. It is critical to invest in developer relations, education, and on-boarding today in order to grow the Ethereum community and to ensure our continued success. This is especially important in Asia, where significant opportunity exists for Ethereum to grow.

    This figure also includes more traditional efforts to grow awareness of Ethereum, through marketing efforts at both technical audiences and at users of Ethereum-based applications.

    This includes:

    • Developer education & on-boarding
    • Supporting community event organizations focused on developers, like ETHGlobal
    • Continuing to run Devcon as a yearly gathering for the Ethereum ecosystem
    • Supporting regional Ethereum community organizations
    • Developer experience improvements and developer tooling
    • Attracting exceptional developer talent
    • Encouraging browsers and other mass consumer technologies to seamlessly integrate Ethereum into their user experiences
    • Continued improvements to ethereum.org

    5. Thank you!

    Ethereum’s progress over the last 12 months is worth celebrating, and as we look ahead we’re more excited than ever before.

    Everything we describe above, every technical improvement, event and initiative was accomplished by one of you. This may be a letter from the Ethereum Foundation, but it’s a letter about the Ethereum community. Whether you are new to all of this or you’ve been around since Genesis, thank you for all of your support and contributions. We are excited to keep building the Ethereum ecosystem together.

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  • 10 Things to Remember About Memorial Day

    10 Things to Remember About Memorial Day

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    Memorial Day—May 29 in 2023—is much more than just a three-day weekend and a chance to get the year’s first sunburn. It’s a time to remember the people who sacrificed their lives for their country. Here are some facts to gain a new perspective on what this holiday really represents.

    Civil War Veterans

    Civil War veterans. / Keystone/GettyImages

    Memorial Day was a response to the unprecedented carnage of the Civil War. The tremendous loss of life and its effect on communities led to several spontaneous commemorations of the dead.

    In 1864, women from Boalsburg, Pennsylvania, put flowers on the graves of their fallen soldiers from the just-fought Battle of Gettysburg. The next year, a group of women decorated the graves of soldiers buried in a Vicksburg, Mississippi, cemetery.

    Two years later, women from Columbus, Mississippi, laid flowers on the graves of both Union and Confederate soldiers. In the same month, in Carbondale, Illinois, 219 Civil War veterans marched through town to Woodlawn Cemetery in memory of the fallen, where Union hero Major General John A. Logan delivered the principal address. The ceremony gave Carbondale its claim to the first organized, community-wide Memorial Day observance.

    Waterloo, New York, began holding an annual community service on May 5, 1866. Although many towns claimed the title, it was Waterloo that won congressional recognition as the “Birthplace of Memorial Day.”

    John Alexander Logan, Union soldier and politician, 1862-1867.Artist: J Rogers

    John Alexander Logan, Union soldier and politician. / Print Collector/GettyImages

    General Logan, the speaker at the Carbondale gathering, was also commander of the Grand Army of the Republic, an organization of Union veterans. On May 5, 1868, he issued General Order No. 11, which set aside May 30, 1868, “for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion.”

    The orders expressed hope that the observance would be “kept up from year to year while a survivor of the war remains to honor the memory of his departed comrades.”

    Schoolchildren Gathering Flowers for Memorial Day

    Schoolchildren gather flowers for Memorial Day. / Library of Congress/GettyImages

    The holiday was long known as Decoration Day thanks to the practice of decorating graves with flowers, wreaths, and flags. The name “Memorial Day” goes back to 1882, but the older name didn’t completely disappear until after World War II. It wasn’t until 1967 that federal law declared “Memorial Day” the official name.

    Harding Speaking on Memorial Day

    President Harding speaks on Memorial Day. / Library of Congress/GettyImages

    Calling Memorial Day a “national holiday” is a bit of a misnomer. While there have been 11 federal holidays created by Congress—including Memorial Day and Juneteenth—they apply only to federal employees and the District of Columbia. Federal Memorial Day, established in 1888, allowed Civil War veterans, many of whom were drawing a government paycheck, to honor their fallen comrades without being docked a day’s pay.

    For the rest of us, our holidays were enacted state by state. New York was the first state to designate Memorial Day a legal holiday, in 1873. Most northern states had followed suit by the 1890s. The states of the former Confederacy were unenthusiastic about a holiday memorializing those who, in General Logan’s words, “united to suppress the late rebellion.” The South didn’t adopt the May 30 Memorial Day until after World War I, by which time its purpose had been broadened to include those who died in all the country’s wars.

    In 1971, the Uniform Monday Holiday Act shifted Memorial Day from May 30 to the last Monday in May.

    James A Garfield

    James A. Garfield. / Heritage Images/GettyImages

    On May 30, 1868, President Ulysses S. Grant presided over the first Memorial Day ceremony at Arlington National Cemetery—which, until 1864, was on Confederate General Robert E. Lee’s plantation.

    Some 5000 people attended on a spring day which, The New York Times reported, was “somewhat too warm for comfort.” The principal speaker was James A. Garfield, a Civil War general, Republican congressman from Ohio, and future president.

    “I am oppressed with a sense of the impropriety of uttering words on this occasion,” Garfield began, and then continued to utter them. “If silence is ever golden, it must be beside the graves of fifteen-thousand men, whose lives were more significant than speech, and whose death was a poem the music of which can never be sung.” It went on like that for pages and pages, lasting almost two hours.

    As the songs, speeches, and sermons ended, the participants helped to decorate the graves of the Union and Confederate soldiers buried in the cemetery.

    Tomb of the Unknown Soldier

    The Tomb of the Unknown Soldier. / Historical/GettyImages

    “Here rests in honored glory an American soldier known but to God.” That is the inscription on the Tomb of the Unknowns, established at Arlington National Cemetery to inter the remains of the first Unknown Soldier, a World War I fighter, on November 11, 1921. Unknown soldiers from World War II and the Korean War were subsequently interred in the tomb on Memorial Day 1958.

    An emotional President Ronald Reagan presided over the interment of six bones, the remains of an unidentified Vietnam War soldier, on May 28, 1984, a.k.a. Memorial Day. Fourteen years later, spurred by an investigation by CBS News, the Defense Department removed the remains from the Tomb of the Unknowns for DNA testing.

    The once-unknown fighter was identified as Air Force pilot Lieutenant Michael Joseph Blassie, whose jet crashed in South Vietnam in 1972. “The CBS investigation suggested that the military review board that had changed the designation on Lt. Blassie’s remains to ‘unknown’ did so under pressure from veterans’ groups to honor a casualty from the Vietnam War,” The New York Times reported in 1998.

    Lieutenant Blassie was reburied near his hometown of St. Louis. His crypt at Arlington remains permanently empty.

    Candle Light Vigil Held At The Vietnam Veterans Memorial Ahead Of Memorial Day Weekend

    Veterans are honored at a candlelight vigil at the Vietnam Veterans Memorial. / Anna Moneymaker/GettyImages

    On Memorial Day weekend in 1988, 2500 motorcyclists rode into Washington, D.C. for the first Rolling Thunder rally to draw attention to Vietnam War soldiers still missing in action and prisoners of war. By 2002, the ride had swelled to 300,000 bikers, many of them veterans, and in 2018, the numbers were likely closer to half a million.

    Though it was reported that 2019 would be the group’s last Memorial Day ride, the organization American Veterans (AMVETS) continued the tradition in the midst of the COVID-19 pandemic, according to WUSA9. Known as Rolling to Remember, 2020’s ride was a bit different—instead of hundreds of thousands of riders going through Washington, D.C., organizers asked participants to ride 22 miles through their own community for a virtual Memorial Day demonstration on Sunday, May 24. Riders could track and share their progress using the REVER app.

    Traveling 22 miles is significant, because, in addition to raising awareness for soldiers missing in action and prisoners of war, AMVETS wanted to bring attention to the average of 22 veterans who die by suicide every day.

    In 2023, the Ride for Freedom will occur throughout the U.S.

    Memorial Day, Santa Monica, 1951

    Memorial Day, Santa Monica, 1951. / University of Southern California/GettyImages

    General Order No. 11 stated that “in this observance no form of ceremony is prescribed,” but over time, several customs and symbols became associated with the holiday. Most notably, it is customary on Memorial Day to fly the flag at half-staff until noon, and then raise it to the top of the staff until sunset [PDF].

    The World War I poem “In Flanders Fields,” by John McCrae, inspired the Memorial Day custom of wearing red artificial poppies. In 1915, a Georgia teacher and volunteer war worker named Moina Michael began a campaign to make the poppy a symbol of tribute to veterans and for “keeping the faith with all who died.” The sale of poppies has supported the work of the Veterans of Foreign Wars.

    National Cemetery In Beaufort, South Carolina Prepares For Memorial Day Weekend

    A national cemetery In Beaufort, South Carolina, prepares for Memorial Day weekend. / Stephen Morton/GettyImages

    Several Southern states continue to set aside a day for honoring the Confederate dead, which is usually called Confederate Memorial Day. It’s on the fourth Monday in April in Alabama and the last Monday in April in Mississippi. States like Texas and Tennessee observe Confederate Heroes Day on January 19 and Confederate Decoration Day on June 3, respectively, but they don’t outright declare them state holidays.

    The Lincoln Memorial in Washington, D.C.

    The Lincoln Memorial in Washington, D.C. / Roy Rochlin/GettyImages

    There’s no question that Memorial Day is a solemn event. Still, don’t feel too guilty about doing something frivolous (like hosting a barbecue) over the weekend. After all, you weren’t the one who instituted the Indianapolis 500 on May 30, 1911. That credit goes to Indianapolis businessman Carl Fisher. The winning driver that day was Ray Harroun, who averaged 74.6 mph and completed the race in six hours and 42 minutes.

    Gravitas returned on May 30, 1922, when the Lincoln Memorial was dedicated. Supreme Court chief justice (and former president) William Howard Taft dedicated the monument before a crowd of 50,000 people, segregated by race, and which included a row of Union and Confederate veterans. Lincoln’s surviving son, Robert Todd Lincoln, also attended.

    In 2000, Congress established a National Moment of Remembrance, which asks Americans to pause for one minute at 3 p.m. in an act of national unity. The time was chosen because 3 p.m. “is the time when most Americans are enjoying their freedoms on the national holiday.”

    A version of this story originally ran in 2019; it has been updated for 2023.

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    David Holzel

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  • Page not found – BoomTown!

    Page not found – BoomTown!

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    Have you ever come across a billboard you thought was ridiculous? It may have made you chuckle a bit, or you may have thought it was corny. Regardless of your feelings, the fact that you remembered the billboard was an attempt to stand out from a business — and it did its job.

     

    But doing something outlandish is not the only way to stand out in real estate. This is where real estate business strategy comes into play. A new kind of consumer shops around and makes purchase decisions today, compared to consumers in the late 90’s and early 2000’s. Google calls them “Gen C.” They’re a generation that relies on peers (and reviews) to decide on who to use in real estate. They use those same peers to decide whether or not they will buy the house they like. They constantly seek approval and a sense of community.

     

    A lot of times real estate professionals will think about how they stand out in contrast to other real estate professionals. Instead, think about how you’ll stand out against Gen C, the type of clients you’re facing today. So, let’s dive into real estate business strategy a bit.

     

    Introducing Business Strategy to Stand Out

    The kernel to good strategy starts with a diagnosis. If you don’t understand what’s challenging your business, then how would you define a strategy to beat it?

     

    Look at your market and identify the forces working against you. Most will probably cite the recent rise of the iBuyer movement. Companies like Zillow and OpenDoor are making huge moves. Others will mention a dominate real estate team in their market. Now, simplify that “competition” and how they are presenting value to a consumer, i.e. your clients.

     

    The iBuyer movement is about the ability to sell quickly and have cash in hand. It’s about reducing the work to list a house and get it sold. Now identify the downside to their value. Are clients getting the most value for their property? How can you help them there? That’s an opportunity to stand out in your real estate market

     

    Good business strategy (in real estate) also involves a guiding policy and a set of corresponding actions. Think about your approach to overcoming the challenges to your business. Then, design a series of actions to accomplish this approach. The actions must be coordinated. Link them. Tie them together!

     

    Good strategy explains how you, faced with competition, will achieve superior performance.

     

    By crafting a business strategy that focuses on delivering a different value to clients, you have a strong foundation to stand out in real estate. And oftentimes, all you have to do is look at the competition in your industry (or market) and ask yourself “what’s the weakness?” How can you carve an opportunity from that? But again, let me remind you, stay focused on the value to the client. That is key to success in real estate.

     

    Define a Value Proposition to Set Yourself Apart

    When you boil it down, a value proposition is the message you communicate to potential clients. It’s the marketing message that defines who you are. It answers what kind of business you are. Most people will know you are in real estate already, but do you specialize with a particular audience, like military relocations for example? Or first-time homebuyers?

     

    A well-crafted value proposition is forged from a market analysis (i.e. what does your competition communicate) and from where you envision your brand. For inspiration, think about different products you like and visit their website. Pay attention to the headlines they use. Look at the colors they use. What kind of emotions are they invoking?

     

    Now, think about the emotion and value you want to invoke? How would you put that into a few sentences? How would you illustrate that with your website and logo?

     

    Example: Dollar Shave Club vs Gillette

    How to Stand Out with Branding

     

    Further reading: Harvard Business School’s Breakdown of a Value Proposition

     

    Still Not Sure How to Stand Out? Consider “Operational Effectiveness”

    If you’ve looked at the competition in your real estate market, and still aren’t sure how to create a “unique” business, there’s an alternative to think about. It’s called “Operational Effectiveness.” If your business positioning leaves you in the same boat as other real estate agents, then begin examining how you can improve your processes instead. This is a small way to stand out against competition.

     

    Essentially, answer: “How you can do things better than your competition?”

     

    An easy way to go about this is by assessing which technologies can improve your service to clients. Do you use the best real estate CRM? Are you using integrations to better power your tasks and accountability?

     

    By looking at your strategic positioning and your operational effectiveness, you have two amazing ways to define your business strategy and stand out in a crowded real estate market.


    Stand Out with the Best Real Estate Software

    Visit this Page for More Details


     

    The post How Business Strategy Can Help You Stand Out in Real Estate appeared first on BoomTown!.

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