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You cannot be all things to all people! Fortunately, you can be the perfect thing for the right people – and it’s within that space that you will find success. Becky Babcock and Brad Nix of Path & Post Real estate are experts on all things brand. They have methodically built a thriving real estate business by crafting their brand to be authentic and effective at serving their market.

The How-To’s We’ll Cover:

• How to narrow in on who you are
• How to determine who you want to serve
• How to brand your services
• How to create content that generates the right leads
• How to nail personality-based selling

The post How To Optimize Your Real Estate Brand appeared first on BoomTown!.

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