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GREENSBORO, N.C. — As holiday shopping season peaks, new numbers show more Americans are choosing to shop online rather than in stores. Some warehouses in North Carolina are feeling that surge.
The state is seeing a significant boost in holiday spending.
Projections from Appalachian State University’s Center for Economic Research and Policy Analysis and the North Carolina Retail Merchants Association estimate total holiday sales in the state will reach $43.97 billion in 2025, between November and December sales.
Those numbers are reflected inside local warehouses like Replacements Limited, where employees work year-round to ship tableware and collectibles across the globe.
“During this time of the year, it’s very busy,” said Cassandra Goins, a trainer and shipper who has worked at the company for more than 25 years.
She says many shoppers are going online to find holiday gifts, including herself.
“I think that a lot of people nowadays are enjoying shopping online,” Goins said. “It’s a convenience and they love it just as well as I do.”
Company officials say more than 90% of their sales now happen online, with daily shipments doubling during the holiday season.
“We’re just getting our orders out the door as fast as we can,” Goins said.
The National Retail Federation’s 2025 October Holiday Consumer Survey found 55% of shoppers plan to make purchases online this season, outpacing every other shopping option.
Grocery stores followed at 46%, with department stores at 44% and discount stores at 42%.
Clothing and accessories stores came in at 30%, while small businesses accounted for 21%.
Nationwide, the National Retail Federation projects total retail sales for November and December will grow between 3.7% and 4.2% compared with 2024, signaling continued strength in consumer spending.
As shoppers continue to prioritize convenience, businesses and workers are adapting to meet demand, ensuring holiday gifts arrive on time, whether they’re traveling across town or across the world.
Follow us on Instagram at spectrumnews1nc for news and other happenings across North Carolina.
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Ashley Van Havere
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