Banking
Northwest Bank gains sticky deposits through Deluxe | Bank Automation News
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Northwest Bank has improved its customer acquisition and retention through personalized, automated marketing and digital offerings since implementing data-driven marketing agency Deluxe in 2021. The $14 billion bank launched Deluxe’s Life Event Trigger Program last year and posted program outperformance at 112% of the target, checking balances also outperformed at 118% of the target and […]
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Whitney McDonald
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