No, It’s Not Just You—These Viral Fall Pieces Are on Everyone’s Algorithm

As a Gen Z editor, my screen time would legitimately scare a Victorian-era child No, seriously. Nearly every day, I spend more hours than I care to admit mindlessly scrolling on Instagram and clocking trends while I’m in pursuit of the next thing to buy. I hate to admit it, but frankly, it’s my job to be on the hunt for the It items everyone is wearing. Now that fall is almost here and the fashion set is heading back home after photogenic vacations in Europe, the feed is open for business.

After one too many late nights on social media, I’ve noticed a few items I predict everyone is going to lust after come September. From runway-approved sweaters to fish-shaped leather bags that editors can’t stop wearing, scroll on below to discover the six fashion items that are set to go viral this year. Grab ’em now before they sell out because—trust me—they will.