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(Associated Press) – The NFL has averaged 18.7 million viewers per game this season, marking the second-highest average since 1988.
This is a 10% increase from last season.
Nielsen’s new Big Data + Panel methodology, which includes out-of-home viewers and smart TV data, has contributed to this rise.
All five weekly NFL packages saw viewer increases.
Prime Video’s “Thursday Night Football” had the largest gain at 16%.
CBS had the most-watched slate, averaging 21.25 million viewers.
NBC’s “Sunday Night Football” averaged 23.5 million viewers, continuing its primetime dominance.
Streaming platforms like Peacock and Paramount Plus also saw significant boosts.
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Grant McHill
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