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Netflix crackdown on password sharing to begin in coming months https://t.co/I7nM0G3d0U
— The Guardian (@guardian) January 26, 2023
Netflix confirmed in a shareholder letter late last week that its move to no longer allow users to share passwords for free could begin by the end of March. In October, Netflix announced plans to change its policy on password sharing and said it would eventually start charging people to share accounts, but did not give a specific date for when that would happen. Still, the company has not specified a date but did say in the letter that it would begin rolling out paid sharing “later in Q1 [quarter one].”
Netflix piloted a paid-version of account sharing in Latin American countries, where subscribers could add a “sub-account” for an additional $3 a month.
“From our experience in Latin America, we expect some cancel reaction in each market when we roll out paid sharing, which impacts near term member growth,” Netflix said in its letter. “But as borrower households begin to activate their own standalone accounts and extra member accounts are added, we expect to see improved overall revenue.”
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