Nintendo is rolling out its My Mario product line in the U.S., finally letting toddlers and tired-but-trying parents team up with Mario and friends without needing a passport. After debuting in Japan, the curated mix of toys, apparel, and playful experiences lands first at Nintendo NEW YORK and Nintendo SAN FRANCISCO on Feb. 19, 2026, with broader retail expansion planned for spring and throughout the year.
A “first Mario” ecosystem for little hands
My Mario is basically a gentle on-ramp into the Mushroom Kingdom: less “master a combo system” and more “tap, stack, squeak, and giggle.” The lineup is built around shared play for kids plus parents or caregivers, and Nintendo says it is working with partners like Mattel Fisher-Price and TOMY to make the products feel age-appropriate instead of like shrunken merch for adults.
Hello, Mario! turns a screen into a toy
The headline digital piece is the free Hello, Mario! app, designed for smart devices and Nintendo Switch systems, where kids can interact with Mario in a simple, tactile way. It officially launches Feb. 19 on iOS and Android, and as a free download on Nintendo eShop for Switch (also playable on Nintendo Switch 2).
Physical play: blocks, plush, bath time chaos
On the tactile side, there are two wooden block sets: a small 3-piece Mario Wood Block Set and a larger 30-piece Mario & Friends set featuring familiar characters and icons. Add in soft plush (including rattles), plus TOMY Toomies bath toys and water squirters that turn bath time into a controlled splash-zone with Mario flavor.
Stories and videos that fit the preschool vibe
My Mario is also pushing lightweight storytelling: a stop-motion series called “It’s Me, Mario!” is already available online, and there is an interactive Hello, Mario! board book published by Penguin Random House. Translation: if your kid is in the “read it again” phase, you are now doing that with Mario instead of the same dog book for the 400th time.
Conclusion: where to find it, and what to expect next
For launch day, My Mario starts at the official Nintendo stores in New York and San Francisco on Feb. 19, 2026, then rolls into select retailers nationwide in spring with more items planned across the year. Pricing will vary by product category, and availability will depend on which items each retailer receives first.
| My Mario Item | What It Is | Key Details | Launch Timing (U.S.) |
|---|---|---|---|
| Hello, Mario! app | Free interactive app experience | iOS/Android + Nintendo Switch download; playable on Switch 2 | Feb. 19, 2026 |
| Mario Wood Block Set | Wooden block toy set | 3-piece set featuring Mario + recognizable items | Starting Feb. 19 (timing varies by item) |
| Mario & Friends Wood Block Set | Wooden block toy set | 30-piece set with Mario characters and icons | Starting Feb. 19 (timing varies by item) |
| “It’s Me, Mario!” stop-motion series | Short-form animation | Available on the My Mario website and the Play Nintendo YouTube channel | Available now |
| Infant & toddler apparel | Clothing line | Onesies, sleepers, and playtime outfits | Starting Feb. 19 (expands through 2026) |
| Hello, Mario! board book | Interactive children’s book | Published by Penguin Random House | Starting Feb. 19 (timing varies by item) |
| Soft toys & rattles | Plush toys for young kids | Cuddly Mario plush and rattle-style toys | Starting Feb. 19 (timing varies by item) |
| TOMY Toomies bath toys | Bath toys & water squirters | Super Mario-inspired bath toys for play in water | Starting Feb. 19 (timing varies by item) |
| Initial U.S. retail locations | Official Nintendo stores | Nintendo NEW YORK and Nintendo SAN FRANCISCO | Feb. 19, 2026 |
| Broader availability | Select retailers nationwide | Rolling expansion across spring and the rest of 2026 | Spring 2026 and beyond |
Al Hilal
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