Must Read: P&G Beauty acquires Mielle Organics, Retrofête was the ‘It’ Girl New Year’s uniform

These are the stories making headlines in fashion on Wednesday.

P&G Beauty acquires Mielle Organics
P&G Beauty announced that it has signed an official deal with Black-owned hair-care brand Mielle Organics following its rapid, social media-fueled growth. The news comes days after its rosemary mint oil made headlines as longtime fans voiced concerns that the product’s recent adoption by white women could make it less available to core customers or even lead to a change in formula. The new partnership, under an undisclosed sum, will increase the availability of products and there are no plans to change formulas. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities…expanding our impact in Black and brown communities will become an even greater focus in the years ahead,” co-founder Melvin Rodriguez said in a statement. {WWD}