Must Read: Behind Skims’ Celebrity Casting Strategy, A Send-Off for Fashion’s Favorite Parisian Hangout

These are the stories making headlines in fashion on Tuesday

The strategy behind Skims’ viral “White Lotus” campaign
Even with such an influential figure as Kim Kardashian at the helm of Skims, the brand has highly leaned into celebrity marketing. For its Valentine’s Day campaign, Skims tapped “The White Lotus” actors Simona Tabasco and Beatrice Grannò. For Business of Fashion, Diana Pearl reports that the campaign, though simple, is still effective due to its clever casting. “When the casting is this strong, this relevant and has such a nice tie to your brand story, you don’t really have to have too much more. The casting itself was the campaign,” said Kylie Vandeven, associate creative director at ad agency VMLY&R (who did not work on the campaign). {Business of Fashion}