Most “Clean” Skincare Disappointed Me, So I Created My Own Brand that Wouldn’t

Kristin Cavallari was never far removed from the beauty and wellness scene. In fact, she’s been plopped straight into the center of it since she was a teen, starring in the early-2000s sensation that was Laguna Beach. Living in SoCal meant she was always in tune with the latest and greatest when it came to taking care of her skin, hair, and body, although she didn’t come to realize that until early adulthood. “I’d say a turning point for me was in my early 20s,” she says. “I just started seeing the effects of a healthy lifestyle and taking care of my skin. Living in LA definitely played a role in that since it’s incredibly healthy and always up-to-date with the latest health and beauty craze.” 

After being asked countless times about her skincare routine, Cavallari dove into the world of skin, doing research and learning everything she could about the industry. “What I learned was pretty surprising—a lot of ‘clean’ brands aren’t necessarily clean and don’t really do what they say they’re going to do, so I felt like there was an actual need for a line with good-for-you ingredients.” That’s when she decided it was time to make her mark and start her own brand, Uncommon Beauty.