Model Emira D’Spain Loves a Full-Glam Look—This $11 Blush Is Her Secret Weapon

Where do you find inspiration for your beauty content on TikTok? There’s so much out there, and everyone is always coming up with all these different aesthetics. I feel like your videos are always very straight to the point and not leaning too hard into niche content. How did you navigate that as a creator?

I feel like I’m definitely in my own lane. I don’t fit into an aesthetic since I’m just me. I don’t know how to explain it! It’s so unique to me. Even my style of makeup and beauty is very feminine with coquette kind of vibes but still has a little bit of bad bitch in there. It’s not falling into a specific category, and that’s intentional.

I never wanted to pigeonhole or box myself in because the tips, no matter what your personal aesthetic is, still apply. You can always use recommendations. Even with lifestyle content, I get DMs saying, “I’m so the opposite of you, but you’re still entertaining to watch” because it’s cool to see a different side of life.

You’ve also never shied away from speaking about topics that matter to you, especially as we’re heading into Pride Month! How do you use your social media platform to take a stand, and what do you hope to share with your audience?

This is actually really interesting because I’ve been thinking about this a lot as Pride Month has been coming up. For my online platform, I’ve never [focused] too heavily on activism or talking about injustices because I know that the people who do that are so much better at choosing their words, getting people to join in the movement, and being advocates for the community.

In my mind, I think my role during Pride is to just exist on the internet and show my life! I want to bring people into my world and let people know that, yes, this is what a trans person living in New York can look like, you know?