Missoma is the jewellery brand loved by Em Rata, Florence Pugh and Bella Hadid and it’s having a sale this weekend

When you see celebrities wear jewellery, it almost never feels accessible… that is, until Missoma entered the chat. And the best part? The brand is having a weekend-long flash sale ahead of gifting season, with 20% off sitewide. This is not a drill.

Yep, among the long list of early Black Friday jewellery deals Missoma is one of the top brands to browse. From Friday 27th October (i.e. TODAY) until Monday 30th, we’re all being given a chance to shop the label’s entire collection. No code needed, no exclusions apply.

As if they caught wind of it being payday, everything from the autumn/winter line-up and bestsellers to their popular collaborations (we’re talking Lucy Williams and Harris Reed in particular), jewellery advent calendar and new-in icons is 20% off.

Skip to: Best of the Missoma sale | Why is Missoma so popular?

Ridge Heart Charm Necklace

Harris Reed In Good Hands Beaded Gemstone Bracelet

Lucy Williams Medium Chunky Ridge Hoop Earrings

Squiggle Curve Two Tone Enamel Stacking Ring

Why is Missoma so popular?

Every so often, A-listers and influencers will step away from wearing their usual multi-million-pound diamonds on the red carpet and instead don a jewellery brand that’s actually quite affordable, giving us an accessory story we can finally shop ourselves. They’ll get photographed in it constantly, the brand will go viral on Instagram and we’ll all be able to get a piece of the layered gold jewellery pie.

Such is the case of Missoma, the British jewellery brand founded by Marisa Hordern that crafts everything from charm anklets to those influencer-adored gold chain necklaces and oversized hoop earrings, and which counts Florence Pugh, Emily Ratajkowski, J-Lo, Bella Hadid, Gigi Hadid, and Emma Watson as its fans.

Kate Middleton has been spotted wearing Missoma jewellery on many-an-occasion (case in point: the time she donned the Missoma Rhodochrosite Gold Mini Pyramid Charm Hoops on a public appearance in London), Kendall Jenner was papped wearing the Ovate Hoops, the Lucy Williams Octagon Medallion Necklace was spotted on Taylor Swift‘s TikTok, and Meghan Markle has been pictured on numerous occasions wearing Missoma’s bracelets and rings. Even Margot Robbie/Barbie wore a Missoma necklace in the 2023 movie, so it’s only right everyone else wants in.

Harris Reed In Good Hands Pearl Necklace

Chunky Half Radial Chain Necklace

Emily Ratajkowski and Florence Pugh have been spotted wearing two of Missoma’s bestselling necklaces; the Chunky Half Radial Chain and the Harris Reed In Good Hands Pearl Necklace. If they’re good enough for two of our fave celebs…

Hot Rox Multi Gemstone Large Hoop Earrings

Jennifer Lopez (now Affleck) sported Missoma’s Hot Rox hoops on the cover of a magazine back in 2007, and since then the brand has revived the collection due to huge popularity and demand. We’ll take several pairs, in that case.