Meet Vanilla Girl: 2023’s Latest Trend That’s Going Viral on TikTok

Balletcore, coastal grandmother, and coquettecore, meet “vanilla girl,” the winter-weather, Hailey Bieber–esque, soft-life, romantic look that’s been making the rounds on TikTok lately as 2023’s inaugural aesthetic. Necessary components include white bows, cream cardigans, luxurious candles and a 10-step self-indulgent skincare routine that would make any celebrity aesthetician jealous. In a nutshell, the trend is just cozy, warm, winter whites.

Following in the footsteps of the “clean girl” aesthetic trend, the newer, softer version dubbed vanilla girl promises a quiet life in the country, high-thread-count duvets, and cozy Ugg boots. After a year of cycling through TikTok aesthetics for my job, vanilla girl has to be the easiest-to-replicate of the 30+ trends I’ve seen over the last year.