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(Media News) DOJ Targets Google’s Monopoly with Proposed Breakup and Data-Sharing Remedies
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The U.S. Department of Justice (DOJ) has proposed remedies to curb Google’s search monopoly, which could disrupt its core business and hinder its AI advancements, analysts say. Potential actions include forcing Google to divest its Chrome browser and Android operating system, limiting its data collection, and making search results available to competitors.
Gil Luria, a senior analyst at D.A. Davidson, noted that such measures could either force Google to share its data or cease data collection, which would empower rivals. Analysts also warned that AI-related remedies could hinder Google as it faces competition from AI-focused companies like OpenAI and Perplexity.
Google’s U.S. search ad market share is expected to drop below 50% by 2025. The proposed remedies may benefit companies such as DuckDuckGo, Microsoft Bing, and AI competitors like Meta and Amazon.
While some see these remedies as essential to breaking Google’s monopoly, others are skeptical. Adam Kovacevich, CEO of Chamber of Progress, labeled the DOJ’s approach as “remedy spaghetti,” doubting its success in appeals.
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