Madelaine Petsch Fronts Disney x Givenchy Lunar New Year Campaign

Disney x Givenchy join forces once again, this time to celebrate the 2023 Lunar New Year. The campaign features actress Madelaine Petsch, musician Amber Liu, and male model Alton Mason. Previously, the entertainment company and French fashion brand created a 101 Dalmatians capsule collection together.

Disney x Givenchy Lunar New Year 2023 Collection

The Disney x Givenchy capsule collection features Oswald the Lucky Rabbit, perfect for gifting this Lunar New Year. Givenchy creative director Matthew M. Williams took inspiration from around the globe for the collaboration. 

A varsity jacket, sweatshirts, patchwork denim, and tote bags are included in the designs. Out now in select markets, the Disney x Givenchy Lunar New Year capsule will be available worldwide starting December 30th.

The campaign and Oswald’s world tour take shape in still images and film. Disney Animation Studios, as well as art director and photographer Julian Klincewicz, have joined forces to create a unique and captivating mixed-reality short that captures the essence of Oswald’s journey starring Madelaine Petsch, Amber Liu, and Alton Mason. You can also see Madelaine as the face of Bamboo Underwear.