If the phrase “houseplant stylist” leaves you scratching your head, one look at The Haus Plant’s Instagram account (@thehausplant) will help you understand what Rob Moffitt does. Based in Los Angeles, Moffitt transforms unusual plants into something more like sculpture–and it is a skill that all houseplant lovers can cultivate. “Plants can just get thrown in a corner as a space filler, but I really like to view plants as a piece of art or an object that can stand alone and complement a space,” says Moffitt.
A former nurse, Moffitt began selling houseplants at Los Angeles farmer’s markets during the pandemic. From the beginning, customers were drawn to the unique ways he potted and styled plants. As his side hustle grew, Moffitt decided to give up his work as a nurse and focus on his budding business, which he christened The Haus Plant.
Today, Moffitt has a studio on 3rd Street in Los Angeles, with plans to expand into a larger space next door in 2026. The studio space, which is open for visits by appointment, takes Moffitt’s botanical aesthetic and turns it into a whole immersive, biophilic world. Moffitt has also delved deep into rare and unusual plants as his business has grown.
The Haus Plant has also expanded beyond selling individual plants. Moffitt now offers whole-house consultations for houseplant styling and ongoing maintenance care for its larger clients. The studio even rents out its houseplants to real estate professionals for staging their listings. With the forthcoming larger space, Moffitt is adding a photography studio, a kitchen, a space for private events, and a two-story art gallery. Moffit has also just launched an online store that sells vintage and artisan pots and vessels. “I started this because I wanted a hobby on my days off from the hospital,” Moffitt says. “Now we have a team of 15. It’s really grown far beyond anything I ever could have imagined.”
Gardenista recently spoke with Moffitt about his plant styling. He shared tips for how to elevate even the most humble houseplants to something more akin to art. Here’s how:
Photography by Henry Crouch, courtesy of The Haus Plant, unless otherwise noted.
Know your growing conditions.
Moffitt says the hardest part of his job is setting realistic expectations for clients about what kind of plants they can grow in their conditions. Make an honest assessment of how much light you have before thinking about what plants might work. “Figuring out what’s realistic in the space is really important because at the end of the day, you want a happy plant,” he says.