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L.A.’s newest litigation boutique emerged last week after operating behind the scenes since the spring.
Founders Brian Procel and Jeremiah Levine introduced Procel Levine on Oct. 28, the latest among litigation-only firms borne of their founders’ past experience in Big Law and prosecution. The firm operates out of Santa Monica, but so far has litigated in Texas, Illinois, Washington, Nevada and Northern California.
“We’ve been really successful litigating across the country from here,” Levine said in an interview. “We travel when we need to. Zoom makes that kind of nationwide reach accessible for a boutique. It feels like a cost we can keep down and pass the savings on.”
The firm will handle litigation in fraud, entertainment, real estate, financial services, government investigations, white-collar and other areas.
Procel was a co-founder of Century City litigation behemoth Miller Barondess in 2005 and before that practice with global litigation powerhouse Quinn Emanuel Urquhart & Sullivan, which is based downtown. Levine, a former federal prosecutor, also clocked in time as a litigator with Morrison & Foerster.
Clients for Procel Levine include downtown-based real estate investment firm Stockdale Capital Partners, which was involved in litigation with Maguire Partners over a downtown commercial property this year.
Although the two never practiced together or opposed each other in court, Procel and Levine struck up a personal friendship years ago that led to this formation.
“Together, we bring a powerful background of trial experience to clients facing complex, bet-the-company litigation throughout the U.S.,” Procel said in a statement. “We are strategists who think 12 moves ahead and put outcomes over hours, meaning clients receive trial-tested advocacy that’s efficient and principled.”
Levine said three shared values united them: prioritizing outcomes over billable hours, having an appetite for trials and a “ferocious devotion to precision” when it comes to building cases and defenses.
“A lot of places will develop an expertise and use a template again and again,” Levine said. “We are finding the right case to support a specific point for our clients’ needs every time and that kind of precision makes us successful.”
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Zane Hill
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