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Let’s Plant It teaches customers about plant parenthood in Brevard County

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VIERA, Fla. — Some 200 million Americans own at least one houseplant. That is 66% of the population, according to Statista.

What You Need To Know

  • Let’s Plant It is a retail location where visitors come in and learn the proper way to pot, plant and maintain houseplants

  • Visitors can walk in, pick a pot, a plant and put it together themselves using a shovel and dirt and then decorate it with accessories

  • The store offers a wide variety of plant species from which to choose

  • There are two locations, including Viera and Melbourne


Many people call themselves “plant parents,” a term that first surfaced from the millennial generation in 2010 often referring to their plants as children or pets.

Laura Cage jokes about being the biggest “pot dealer” in Brevard County, referring to the number of potted plants she sells each month.

“I love plants,” Cage said.

She has turned a passion for potted plants into a place where anyone can come get their hands dirty.

Guests can walk in without a reservation and go to work planting their favorite houseplant.

“We do get a lot of first-time plant parents that come in. They want to get into plants, but they’re a little bit afraid,” Cage said. “So, they’re not sure. And this is a great place to get started.”

Let’s Plant It has everything someone would need to build the perfect houseplant. 

There are several stations where guests stand and scoop potting soil into pots they choose, along with accessories such as shells and rocks to bring accent to the final creation.

Cage created the concept not only for her love of plants but also realizing that many people don’t know how to pot plants properly and keep them alive.

“They all get to pick out their plants and pots and decorations. But in the end, everybody has created something that is unique to them,” Cage said.

The plant lover tries to handpick as many plant species as possible that she sells in her shop. Cage visits nurseries across Central Florida looking for one-of-a-kind plants that will intrigue store guests to grow.

One of her top sellers is the Swiss cheese plant known as Monstera deliciosa.

“I think they like the uniqueness of the holes in them,” Cage said.

The popular shop even has a candle bar for those who want to create something that smells good and needs no water.

The shop is open to all ages.

There are two locations, one in Melbourne and the other in the shops at the Avenue of Viera.

For more, visit Let’s Plant It.”

Randy Rauch

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