Le Sserafim has started promotiong something new — a webtoon/novel. Hybe has created their own webtoon and webnovel, Crimson Heart, basing characters off of the members of Le Sserafim. Hybe did this with BTS too. Anyway! The result is a promotional video using Blue Flame. It’s almost a full music video, and the song so far is one of their best, so it deserves it.

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