Kim Kardashian is diving into the beverage space!
The 45-year-old entertainer and businesswoman has hopped on board the relaunch of the caffeine free energy drink Update, and it’s coming out very soon.
Keep reading to find out more…
Update originally launched in 2022, but Kim didn’t join the brand until 2023 after she was already drinking it and started sending “unsolicited advice,” before officially joining the team.
As revealed in a video shared to her Instagram, after Kim became part of the business, she helped remarket the packaging to make it less “masculine” and more “calm.” Plus, she also helped reformulate the taste of the drink.
Since the drink doesn’t have caffeine, where does the energy come from?
According to Forbes, the beverage “uses paraxanthine, the compound the human body naturally forms from caffeine, rather than caffeine itself, an approach the company says ‘eliminates the crash, jitters, and overstimulation’ of traditional energy drinks.”
The upcoming relaunch will see Update‘s five flavors (berry, grape, peach, mandarin and pineapple) in 4,000 Walmart stores nationwide, beginning THIS Sunday (March 1). More flavors are on the way too!
You can actually order a 12-pack with four of the flavors on Walmart.com now.
“2026 is really about expansion and evolution for us,” Kim shared in a statement with WWD. “This is only the beginning. We have new flavors coming that I’m so excited about — and flavors are not what you typically see in the energy space. We’re also constantly evolving — new ideas, new ways to experience Update. We’re building something modern and fun, but still really aligned with wellness and quality.”
“It immediately aligned with how I think about wellness and energy. I’m someone who moves at a really intense pace but still prioritizes focus, balance and what I put in my body,” she added. “The energy category can feel loud and Update offers something different — a more intentional approach designed for sustaining energy. It became part of my routine very naturally.”
Back in January, Kim was spotted on the set of her new Netflix movie The Fifth Wheel, where she was seen carrying a can of Update, with the old design, of course.
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Just Jared
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