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The introduction of domestic first class represents a notable departure from JetBlue’s long-standing brand identity, which emphasized low fares and free perks.
WASHINGTON — JetBlue Airways plans to introduce first-class seating on its domestic routes beginning in 2026, marking a significant shift for the airline as it looks to attract higher-paying customers and push its way out of being seen as just a budget airline.
Aviation watchdog JonNYC indicates that first-class certification is ongoing at the airline, and the prototype first-class cabins are expected to hit some planes in June 2026 with installations on A320 aircraft beginning in August 2026. JetBlue is expected to complete modifications on roughly 20 aircraft per month, starting with older planes before moving on to newer additions to its fleet.
The introduction of domestic first class represents a notable departure from JetBlue’s long-standing brand identity, which emphasized low fares paired with perks such as free seatback entertainment and complimentary snacks.
According to reporting from the Wall Street Journal, which was the first to provide details about the new offerings, first class will feature a recliner-style premium cabin designed to bridge the gap between standard economy seating, extra-legroom options and JetBlue’s Mint business class, which is currently available only on select premium routes.
The new options are referred to internally as “Mini Mint” or “Junior Mint” according to the reporting.
JetBlue has not yet released details on pricing, seat configuration or onboard amenities for the new first-class cabin.
The move comes as JetBlue recalibrates its business after years of financial strain. The airline has posted nearly $3 billion in losses since 2020 and has abandoned two major business deals during that period.
JetBlue President Marty St. George said in a statement to USA Today that customers are increasingly looking for “unique experiences,” when they fly, including upgraded amenities.
In addition to adding first-class seats, JetBlue plans to open its first airport lounges in New York and Boston. The airline is also cutting dozens of unprofitable routes nationwide as it narrows its focus to leisure travelers, particularly in the Eastern United States.
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