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Jason and Travis Kelce’s Beer Company Is Seeing Huge Growth—and Just Landed a Big Hollywood Partnership

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A new trailer reveals that Jason Kelce and Garage Beer have joined forces with the “Predator: Badlands” film for their new short, “Thermal Buzz.” 

The short features Kelce and former Philadelphia Eagles teammate Beau Allen dawning camo, running through the jungle battling Predators. “Garage Beer saved my life,” Kelce says at the start of the trailer, before the music picks up over an action-packed montage.

The project is Kelce’s tribute to the original 1987 “Predator,” ahead of the new movie that hits theaters on November 7. 

“As a ’90s kid, there’s nothing I loved more than a good action movie,” Kelce says. “In my mind, it’s hard to find a movie more iconic than ‘Predator’… We’re just pumped that our short film can be part of the moment.” 

“Thermal Buzz” is Kelce’s third short film with Garage Beer. He and brother Travis Kelce acquired stakes in the company in June 2024. Within the year, Garage Beer reported over 400 percent volume growth, and it had clinched a strategic growth investment from Durational Capital Management. 

The deal values the beer company at $200 million, and according to Chief Executive Andy Sauer, it’s set to secure between $60 million and $70 million this year. Last year, revenue hit just below $20 million. 

The Kelce brothers are more than investors, establishing themselves the faces of the brand.

“It’s pretty emblematic on how they both operate,” Sauer says. “It’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it.” 

While a 30-second ad ran during commercial breaks on Sunday in between NFL games, the full short will premiere Friday. 

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Ava Levinson

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