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International enrollment is under pressure. How can colleges respond?

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While international student enrollment has remained relatively flat overall so far, student visa experts and university leaders say that might change as the Trump administration’s restrictive visa and immigration policies could deter new enrollment of this population.

Recent surveys and studies have shown declines in new international enrollees, indicating that the Trump policies could have affected their ability to enroll in U.S. colleges for the fall 2025 term. 

Shifts in U.S. visa and immigration policy have forced institutions to navigate “one of the most dynamic moments in international education,” Fanta Aw, executive director of NAFSA: Association of International Educators, said in an email. 

“The ripple effects of these policy changes are being felt across campuses and communities around the world,” she said. 

Finding ways to recruit and welcome international students — through efforts like diversifying outreach efforts to different countries and providing international students with flexibility on when they must start their studies or make payments — is crucial for many institutions, experts say. 

Large universities and state colleges with high shares of international students could be hurt by international enrollment losses — but not to the extent as smaller, often faith-based, institutions that enroll a high percentage of these students, said Dick Startz, an economics professor at the University of California, Santa Barbara.

Augustana College, a small Lutheran institution in Illinois, saw its new international enrollment decrease to 140 students in fall 2025, 30 fewer students than the year prior, according to W. Kent Barnds, executive vice president for strategy and innovation. Applications from international students fell by more than 10%, Barnds said in an email.

Barnds attributed the decrease to Trump administration policies, including last summer’s temporary pause on student visa interviews, as well as to students opting to pursue college elsewhere due to “a perception that the US is increasingly hostile to international students studying here,” he said. 

Some institutions have announced plans to cut spending due to losses in international students. 

In one example,  DePaul University — a Chicago-based Catholic institution —  saw international enrollment fall by about 755 students year over year for fall 2025, including a nearly 62% decline among new international graduate students, the university told faculty and staff in a September letter. 

“Because of the challenges to the visa system combined with the declining desire for international students to study in the U.S., we are seeing massive disruptions to our enrollments in many areas around the university,” DePaul’s top leaders wrote. 

International students typically want to go to English-speaking colleges and universities, particularly ones in the U.S., Canada, Australia and the United Kingdom, said Startz

But Startz said he’s heard anecdotally that school guidance counselors in China were reaching out to English-speaking colleges in Hong Kong and Singapore as an alternative out of fear their students might not be able to get into the U.S.

“Right now, we would have a real opportunity to grow our market share, but we seem to be putting in policies to go in the other direction,” said Startz

Policies that could hurt enrollment

President Donald Trump has publicly supported making the U.S. more open to international students.

In a November interview on Fox News, Trump said that curbing such enrollment would put many colleges out of business. A few months earlier, he said he would allow 600,000 Chinese students to enroll at universities in the U.S. That’s more than double the nearly 266,000 Chinese students enrolled at American institutions during the 2024-25 academic year. 

But despite those comments, his administration’s policies have moved in the opposite direction. 

The Trump administration in May ordered consulate offices to stop scheduling visa interviews with international students as officials worked on a policy to more rigorously vet applicants’ social media accounts. Officials eventually lifted the freeze in June, but the pause created a period when international students couldn’t obtain a visa at all, followed by a backlog of applications awaiting approval, said Startz

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Danielle McLean

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