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Artificial Imagery has officially launched Imagix, the world’s first holographic companion for kids, now available at Best Buy for $199. Designed to deliver a smart yet screen-free play experience, Imagix combines holographic projection and conversational AI to bring characters like Ellie the Fairy and Ember the Dragon to life inside a glowing crystal ball.
A New Kind of Interactive Play
Imagix introduces children to an entirely new way of learning and storytelling. Instead of staring at a tablet, kids can speak naturally with Imagix’s lifelike holographic characters. The companion responds in real time, offering jokes, lessons, stories, and even homework help. With over 50 hours of built-in content at launch, the device sets a new standard for safe, imaginative, and dynamic playtime.
Technology Meets Imagination
The holographic imagery inside the Imagix crystal ball isn’t just for show—it’s powered by advanced optics and AI-driven conversation engines. This allows characters like Ellie the Fairy to interact naturally with children, creating an experience that feels alive and emotionally engaging. Each Imagix adapts to a child’s personality over time, learning preferences and tailoring responses accordingly.
Built for Families and Safety
Parental peace of mind plays a key role in Imagix’s design. The Imagix companion app provides full parental controls, ensuring that every conversation and learning moment stays safe. Co-Founder Scott Bachrach, previously behind Arcade1Up, calls Imagix “a reflection of how relationships are built—free-flowing, fun, and safe.” Fellow Co-Founder Richard Yanofsky, known for the iconic Fingerlings toy, adds that Imagix “feels like magic but is built on solid tech families can trust.”
The Future of Smart Play
Available in limited quantities this holiday season, Imagix represents a new frontier in family entertainment—where technology amplifies imagination instead of replacing it. As Co-Founder Matt Bonaccorso puts it, “Imagix is where storytelling, learning, and AI meet to inspire a new kind of play.” The Artificial Imagery team plans to expand its library of interactive stories and educational content in future updates. Imagix Crystal Ball is now on sale for $199 both in stores and online at Best Buy, making it one of the most anticipated holiday gifts of 2025.
| Technical Specs | Imagix Crystal Ball |
|---|---|
| Display | Full-color holographic projection system |
| Characters | Ellie the Fairy, Ember the Dragon, and more |
| Audio | 360° integrated speaker system |
| Connectivity | Wi-Fi, Bluetooth, Companion App (iOS/Android) |
| Content | 50+ hours of interactive stories and activities |
| Controls | Voice interaction, parental app settings |
| Power | Rechargeable battery (USB-C charging) |
| Price | $199 (available at Best Buy) |
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Al Hilal
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