I’m a Milan-Based CEO—6 Cool Trends Italians Are Wearing Right Now

Everything is intentional— from the shade names (pummarò, my go-to spring red, is the name of a nostalgic, jarred, tomato purée sold at grocery stores) to the smell of coffee embedded into the formulas. Just like Italian fashion, the brand and Cacella aren’t afraid to play with color eyeshadows and pigments in their every-day looks. Oftentimes, the best on-trend outfit is accentuated by a bit of glitter here and a bold purple lip there. It’s the Italian way, Cacella explains. Just like her makeup, her personal style is a mix of home-grown brands and emerging, fun designers to add a bit of personality into her look. 

While we’ve written about spring style here at Who What Wear, we haven’t unlocked the fun, saccharine world of Italian trends and self-expression this season. A quick browse at Cacella’s Instagram will tell you all you need to know: Italians love having fun. Her outfit of choice this year: “This spring I am obsessed with colorful yoga unitards and an oversize blazer on top, and I can wear heels, sneakers, flats or loafers depending on the occasion,” she explained, alluding to the exciting, trendy nature we’ve come to embrace thanks to beloved Italian brands like Miu Miu and Bottega Veneta. 

Below, shop all the trends the cool Italian fashion crowd is loving right now, straight from the source herself.