I’m a Miami-Based Haircare Founder—Here Are My Secrets for Strong, Silky Hair

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

Hair is a very personal thing. It’s a form of self-expression and personal style, and a good hair day can give you a boost when you’re feeling self-conscious. Ever since I was young, I’ve found confidence in my thick, blonde hair, even when I was insecure about my skin. Believe it or not, Dianna Cohen, the founder of clean haircare brand Crown Affair, had this same experience. “I took so much pride in taking care of my hair—it was my armor to my acne,” she recalls. “It was a source of self-assurance and something I’ve cared for daily since I was young.”

Now, Cohen has been working in the beauty and fashion industry for over 10 years, first as an editorial producer at beauty website Into the Gloss. Throughout her career, friends, colleagues, and even strangers have constantly asked her about her haircare routine. (Take one look at her luscious locks and you’ll see why.) And at a time when clean beauty was booming, Cohen noticed there was a major gap in the haircare market. There weren’t any luxurious formulas made with the clean ingredients she needed and the sleek packaging she wanted, so she decided to create them herself. And in 2019, Crown Affair was born, inspiring people around the globe to actually enjoy their haircare routines.