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IHG, Delta Partner on SME Loyalty

IHG Hotels & Resorts will offer members of Delta Air Lines’ new loyalty program for business travelers an enhancement to join its own program for small and midsized enterprises, the company announced this week. 

SME members of the Delta Business Traveler program, which the carrier launched last year and is available to all business travelers, are eligible for a “fast track” to Platinum Elite status in IHG’s One Rewards loyalty program is they also enroll in IHG Business Edge, the program it introduced in 2018 that offers discounts and perks to SMEs. 

According to an IHG spokesperson, Delta Business Traveler members will receive a complimentary upgrade to Gold Elite status under their IHG One Rewards account after two qualifying night stays, and will receive Platinum Elite Status after a further three qualifying night stays at a participating property. Normally, members would need to stay 40 qualifying nights in a calendar year to reach Platinum Elite, the spokesperson said.

“Our established presence in the SME travel space underscores IHG as a trusted partner, and this collaboration allows us to extend benefits to an even broader audience,” IHG SVP of global sales Mark Sergot said in a statement.

IHG earlier this year announced a similar hotel-airline SME loyalty tie-up with Singapore Airlines.

RELATED: Airline-Hotel Loyalty Partnerships to Expand Offerings

cdavis@thebtngroup.com (Chris Davis)

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