The Frosty Farmer
Jan 3 – Apr 18, 2026
Saturdays 9 am – 1 pm
McAlister Square 225 S Pleasantburg Dr, Greenville, SC
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History and Location
The former mall, McAlister Square, also known as University Center, is a large indoor space with fabulous parking that usually sits empty on the weekends. Shontel Babb, Market Manager, dreamed up the idea of continuing the Greenville Saturday farmers market tradition by moving it indoors during the winter months. Babb owns a sweet potato pie business and sells her pies at the TD Saturday market during the warmer months.
Vendors
There are a total of around 200 vendors attached to the market offering a variety of locally grown and in-season produce, meats, dairy products, eggs, honey, kombucha, salsa, pasta, coffee, baked goods, cheeses, microgreens, lotions, tinctures, and so much more. Some only have one market date while others attend every week or every other week.
Because the space is HUGE, and vendors do not need to worry about setting up tents in various weather conditions, there are even more vendors that you might not meet at traditional farmers markets. These can include craftsmen, artisans, woodworkers, and book sellers.
Many vendors gladly accept SNAP/EBT payment for eligible food items! There will be a welcome sign displayed at participating tables. Visit the Market Information booth to purchase market bucks that can be redeemed for eligible items using your EBT card.
The Experience
Even if you don’t buy a thing from the market, browsing the stalls and taking in some of the entertainment options can make for a fun family friendly outing on winter weekends. A bounce house is usually set up for children, lively music is DJed over the speakers, and there are pop-up free yoga sessions adjacent to the market.
Some vendors offer pre-made breakfast grits bowls, breakfast breads, and coffee to hold in hand while you shop. The indoor space is also permanently host to an Eggs Up Grill location, which is open even before the market starts. So, you can grab breakfast before shopping and make a whole morning of it!
Clare Berlinski
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