H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025

The first signs of autumn have arrived, with a slight shortening of days and the return of hot coffees to our daily orders, and I, for one, am excited. There’s the reintroduction of textures, which always adds depth to an outfit, with layers of suede and knit and denim coming together to create full looks. But as I store away my summer wares and consider what my autumn capsule wardrobe will look like, I’m most drawn to the seasonal palette switch-up. On my daily scroll of the new in sections, I found that one brand has already stocked its shelves with key autumn buys in a refined palette that brings an added expensive feel to each piece, regardless of the price point. Now, let’s explore the key colour trends that H&M is backing for autumn 2025.

The colour palette shift between summer and autumn is one of the most distinct. After months of crisp whites and bold shades, the background of autumn with browning leaves and cooler days sees these reliable shades deepened for the season. The bold tomato reds of our summer dresses are put on hold for richer burgundy tones, and the azure blues that nodded to summer escapes are swapped out for a more timeless navy.