Hilton Set to Double Number of Lifestyle Hotels To 700

Hilton Set to Double Number of Lifestyle Hotels

Hilton currently has nearly 350 lifestyle hotels and it expects to add another 350 to its portfolio by 2028. The growth is fueled by the recent addition of Graduate Hotels and NoMad, as well as increasing guest and owner demand.

After adding more than 50 new lifestyle hotels and approving another 100 in 2023, Hilton anticipates opening more than 100 new hotels this year across its lifestyle brands. This year will also mark the debut of Hilton’s 400th property in the category.

NoMad’s flagship London hotel and more than 30 existing Graduate locations will be available on Hilton’s booking channels later this summer, in addition to new Graduate hotels that will open this year in Princeton, N.J. and Auburn, Ala.

Hilton’s growing portfolio of lifestyle brands now includes:

• Canopy by Hilton
• Curio Collection by Hilton
• Graduate by Hilton
• Motto by Hilton
• Tapestry Collection by Hilton
• Tempo by Hilton