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Grammarly has long been one of the most useful pieces of software that I use every day. As someone who writes a lot of words, it solves a real problem whether those words are part of an email, an article draft, or really anything else I might be working on.
Then, a few months ago, Grammarly bought Superhuman, the email app that started as a tool for CEOs and founders to quickly triage, manage, and search their email. I paid close attention at the time because I’m a fan of Superhuman, but also because I’ve interviewed the founder, Rahul Vohra, a number of times, and have always been intrigued about the way he thinks about building both software and businesses.
Then, on Wednesday, Grammarly announced that it has changed its name to Superhuman. I was, at first, a bit conflicted. I’ve said a number of times that companies shouldn’t rebrand unless there’s a really good reason. There almost never is, but in this case, I actually think it makes perfect sense.
Changing names is tricky
Yes, Grammarly was a pretty widely known brand, especially for what it does. But where Grammarly’s strength has been writing assistance, the company says that it believes the future of work is about a lot more than that. This isn’t just a name-change. It’s a big bet on AI as a fully-integrated part of how you work.
Superhuman, you may remember, was founded in 2014 and built a reputation for being the incredibly fast, if somewhat expensive, email app. The goal was to help you spend less time in your email. Features like Split Inboxes, powerful search, and Command-K shortcuts make it quick and straightforward to triage and organize your mail.
Superhuman introduced Auto Labels and Auto Archive to classify, triage, and reduce inbox clutter. Recently, it added AI features like “emails that write themselves.” It can scan your emails and create quick drafts that use your own style and voice.
It also added the ability to search using natural language so you could quickly ask “which hotel did my boss say they are staying at?” and Superhuman would find the right email and give you the answer. According to Superhuman’s own metrics, the result was that users save hours every week and process email much faster. 
Beyond just checking for typos
For Grammarly, it wasn’t hard to see why this acquisition makes sense. Email is where business communication still happens. Most work inboxes are full of decisions, follow-ups, and reminders about projects, proposals, and tasks. By folding Superhuman’s deeper workflow and AI-powered email capabilities into its platform, Grammarly expands from “the app that helps you write better,’ to “a platform to help you work better.”

In a blog post announcing the branding change, the company explains that: “The Grammarly product will still exist, but we’re changing our company name to Superhuman.” Grammarly no longer wants to be known just for writing corrections. It wants to be known for helping you with all of your work.
That’s why the name “Superhuman,” makes sense. The promise of AI, at least for work, is that it will make you more productive and efficient so that you can get a lot more done in less time. It’s the idea that AI will augment and enhance your ability to work.
A suite of AI-powered products
The blog describes the company’s new suite of products: the writing partner (Grammarly), AI-native inbox (Superhuman Mail), and a new product called Superhuman Go (a team of agents working invisibly). The goal is that you stop thinking “I’m using AI”—and instead just do your work as it flows.
In other words, the name change helps shift user expectation: you’re not just installing a writing tool—you’re adopting an AI-focused productivity platform. That shift is important when the competition includes tech giants and startups all racing to own the “agent” layer of work.
With Superhuman, you’ll work in your apps, your inbox, your docs—and the company’s AI tools will act behind the scenes. The blog outlines “Superhuman Go,” agents that brainstorm, fetch information, send emails, and schedule meetings. “It works in all the apps you already use, and it helps without you needing to ask.”
By combining Grammarly’s infrastructure with Superhuman’s active workflow engine, the company is placing a big bet. That bet is that the future of work will feel ordinary only when the AI becomes invisible and pervasive. You won’t remember you’re “using AI”—you’ll just get more done.
In other words, Grammarly taught us to write better. Now Superhuman is building an AI-powered suite of tools for the future, all designed to help us work better.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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Jason Aten
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