Floyd’s 99 Barbershop, a Colorado-based chain of rock-and-roll-themed barbershops, was founded by brothers Bill, Rob and Paul O’Brien in 1999 (hence the “99” in the name). Since opening their first location in Denver in 2001, they’ve expanded to fifteen states in total, with over 125 locations across the country. And now the O’Briens are expanding into CBD, too.

Rad.i.cle, the company’s CBD hair care line, contains three products infused with hemp-derived CBD: a restoring shampoo, a nourishing conditioner and a stimulating scalp treatment. After a year of testing, the products are now available online or in Floyd’s barbershops. Utilizing vegan and sulfate-free formulas, the CBD hair care is meant for all hair types and textures, but is especially effective for people with dry, irritated scalps or hair prone to breakage, according to Floyd’s. To find out more about the rad.i.cle line and the potential benefits of CBD hair care, we chatted with Floyd’s creative and technical education director Patrick Butler.

Westword: Why did Floyd’s 99 want to create a CBD hair care line?

Patrick Butler: The simple answer: We knew that CBD was a really hot topic. It’s grown in so many different facets in our world and into different product ranges. We knew that in the hair care space, it was just starting to really take hold, but we wanted to research and understand what the impact was. After doing so, we realized the benefits of focusing on enriching and stimulating the scalp. And when…

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