On Location is the official hospitality provider for the FIFA World Cup 2026, and the luxury hospitality brand visited Atlanta on Saturday for a sneak peek of what fans can expect when the biggest sporting event in the world makes its way to the city next summer.
What is usually just a normal pick-up soccer match for the Rush Union Youth League turned into an immersive experience with a sideline match viewing area, light bites, drinks, and an appearance from Grammy Award-winning artist Ciara.
It’s just a small preview of what On Location plans to offer during Atlanta’s eight matches, including a semifinal match. Their goal is to provide an elevated experience outside of just buying a general ticket.
Jennifer Ogden-Reese, the chief marketing officer for On Location, said they’re focused on infusing the local community into the experience.
“It’s going to be local entertainment, local food, and beverages. We’re really trying to integrate every one of the host cities into the hospitality experience and make it very special,” Ogden-Reese said. “And then we have all kinds of different offerings for folks depending on what they want to experience.”
On Location will offer seven hospitality offerings including private suites, pitch-side lounge, VIP, trophy lounge, champions club, the FIFA pavilion, and the platinum access program. Fans will be able to buy hospitality package bundles that include those looking to attend single-game matches, every match at a venue such as the Mercedes-Benz Stadium, or every match for a specific team. Each offering features different amenities, with prices ranging from $1,400 to over $3,000.
“It’s really about bringing people closer, giving them more access, more convenience, and more of an engaging experience they would get from just a ticket only,” Ogden-Reese said. “I think it’s really going to be both the kind of traditional hospitality elements, but also really those extra special moments where you have unique experiences that you’re not going to be able to get anywhere else, like being on the pitch and being able to engage with some special legends in the sport.”
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Laura Nwogu
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