Hotel de la Ville, a Rocco Forte Hotel in Rome, partners with Coreterno to celebrate love beyond dates, through memory, and the invisible scents of the city.
This February, Hotel de la Ville, has partnered with Coreterno, the Rome-born lifestyle and fragrance brand known for its poetic mantras and radical emotional vision, to unveil the ULTRAROME Journey: a sensorial exploration where Love becomes a scent – intimate, timeless, and unmistakably Roman.
Perched above the Spanish Steps, with Rome at its feet, Hotel de la Ville has always been a place of encounters, between travelers and locals, past and present, art and daily life. The partnership with Coreterno reinforces the hotel’s role as a cultural interpreter of Rome. In Rome, Love lives in stone and shadow, in incense drifting through ancient basilicas, in the leather-bound pages of forgotten books, in the citrus groves of hidden courtyards, and in the resinous warmth of sacred rituals repeated for centuries.
Inspired by a philosophy that Love has no calendar, with this experience Rocco Forte Hotels extends beyond Valentine’s Day and presents a homage to Rome as a city that is not only seen, but remembered through the senses. As part of the collaboration, Suite guests at Hotel de la Ville will receive ULTRALOVE as a gift, a sensorial keepsake of their Roman stay, accompanied by a curated olfactory map of the city, inviting them to experience Rome through scent as much as sight. The ULTRAROME journey draws inspiration from places where smell has always played a central role in Roman art, history, and ritual. A few touch points:
- The Pantheon – Originally a pagan temple to all gods, where resins and aromatic woods were burned as off erings. The oculus allowed smoke to rise directly into the sky, making scent part of the architecture. Even today, the Pantheon retains a distinct mineral, cool stone smell, a dialogue between material and memory.
- Campo de Fiori – A bustling outdoor market, famous for its vibrant morning market selling fresh produce, flowers, and local goods, where the scent of each product transforms it into a lively hub for restaurants, bars, and nightlife.
- Giardino degli Aranci (Orange Garden) – Sat atop the Aventine Hill, it is a terrace overlooking the Tiber River that extends into the area of the former fortress of the Savelli family, after which it was originally named. The orange trees surround who visits the garden, combining the scent of the fruit to the picturesque view of the Eternal City.
- Baths of Diocletian – Roman baths were profoundly olfactory environments where cleanliness and fragrance were cultural markers. The experience will then end at Irene Forte Spa with a journey through scent from the wet areas to the new Crio Sauna.
On the night of the 14th of February, Hotel de la Ville and Coreterno come together to create an unforgettable ode to love with a candlelit dining experience at Cafè Ginori with a special menu personalised by Chef Fulvio Pierangelini and special gifts by Coreterno. The ULTRAROME journey becomes a guide, not to monuments, but to emotions, allowing guests to experience the Eternal City in the most intimate way possible. From St. Valentines to los Dias de los Enamorados.
Laura
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