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In September 2025, a rumor circulated online that McDonald’s opened its first all-you-can-eat buffet in Branson, Missouri.
According to posts spreading the claim, diners could pay $12.99 for “unlimited Big Macs, Quarter Pounders, Chicken McNuggets, fries, and hot apple pies.” The posts read, along with an image supposedly showing the buffet:
McDonald’s Debuts First Ever Buffet in Branson, Missouri
Branson has become the test site for one of McDonald’s most unusual new experiments: an all-you-can-eat buffet.
For just $12.99, diners can now help themselves to unlimited Big Macs, Quarter Pounders, Chicken McNuggets, fries, and hot apple pies. Lines stretched out the door as customers piled plates high with fast-food classics, some balancing three or four red fry cartons at once.
The move has already stirred controversy. Supporters are calling it the “best deal in Branson,” while critics blasted it as “a health disaster waiting to happen.” One local parent told reporters, “I don’t want my kids thinking 50 nuggets in one sitting is normal.” Others defended the concept, pointing out that buffets are nothing new in Branson, and that McDonald’s is simply giving people what they want.
Corporate representatives declined to say if the buffet will expand nationwide, but Branson residents are already bragging that their city may have just changed the future of fast food.
Some readers seemed to interpret the posts as a factual recounting of real-life events.
However, there was no evidence of the fast food chain opening an all-you-can-eat buffet anywhere — much less in Missouri.
Neither McDonald’s nor Branson’s local newspaper had publicized the supposed new restaurant, and the image in the posts showed clear signs of artificial-intelligence (AI) software (distorted faces and hands).
Rather, the rumor originated with the Branson Area Breaking News Facebook page — which describes its output as being humorous or satirical in nature. The Facebook page’s bio states:
We are a world renowned satirical news organization & have received many awards for our breaking news stories! ***All content on our page is original***
Snopes has addressed other satirical claims from the Facebook page in the past, including the assertion that St. Louis’ famed Gateway Arch was being relocated to Branson.
For background, here is why we alert readers to rumors created by sources that call their output humorous or satirical.
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Jack Izzo
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