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De La Soul’s David Jolicoeur, Who Rapped as Trugoy the Dove, Dies at 54

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Ongoing legal problems with sample clearances prevented the group from releasing its music in digital form, which effectively blocked the trio from music’s most important marketplace in the 21st century. Recently, the group finally cleared those samples and was gearing up to release its music in digital form in March.

The group’s lighthearted style — whimsical in-jokes, and lyrics that could be irreverent or earnest — delighted fans and captivated critics. It was one of the first in hip-hop to cross over to the collegiate crowd, and took on the reputation of “thinking-person’s hip-hoppers,” as the critic Greg Tate put it in a review of “Buhloone Mindstate” in The New York Times.

“With irreverence and imagination,” Mr. Tate wrote, “De La Soul has dared to go where few hip-hop acts would follow, rejecting Five Percenter polemics and gangster rap for reflections on an array of topics: ecology, crack-addicted infants, Black suburbia, roller-skating, harassment by fans, male sexual anxiety and even gardening as a hip-hop metaphor.”

Mr. Jolicoeur distilled the group’s worldview into a few lines in “Me Myself and I”: 

Write is wrong when hype is written
On the Soul, De La that is
Style is surely our own thing
Not the false disguise of showbiz

David Jolicoeur was born on Sept. 21, 1968, in Brooklyn and moved to Long Island with his family as a child.

In Amityville, N.Y., Mr. Jolicoeur joined with high school friends Kelvin Mercer, known as Posdnuos, and Vincent Mason, or Maseo, to form De La Soul. The group’s demo for “Plug Tunin’,” which later appeared remixed on “3 Feet High and Rising,” caught the attention of Prince Paul, the D.J. of the group Stetsasonic, who was then quickly establishing himself as one of the most gifted producers in rap. Their collaboration introduced the abstract, alternative hip-hop it would become known for.

“Every last poem is recited at noon,” Mr. Jolicoeur rapped as Trugoy — yogurt backward, for a preferred food. “Focus is set, let your Polaroids click/As they capture the essence of a naughty noise called/Plug Tunin’.”

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Ben Sisario

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