Crypto giant opens its customer service hub in Charlotte with 150 employees

Crypto-giant Coinbase debuted its hub in Charlotte on Friday, marking the launch of a new customer experience center to meet rising demand and expanding the company’s presence in the region.

The site at 110 East Blvd. in South End will support Coinbase’s global customer experience operations, focused on secure handling of data and transactions, according to the company.

The site employs about 150 people, with plans for growth, Coinbase told The Charlotte Observer. That’s already more than Coinbase announced last April.

Coinbase, the nation’s largest cryptocurrency exchange platform, is leasing 58,600-square-feet of office space on two floors, the Observer reported in June.

Prior to opening the permanent space, Coinbase already had workers in the Charlotte area supporting customer experience and compliance roles.

Coinbase officials declined to say how much the company is investing in Charlotte.

Behind the crypto giant’s Charlotte expansion

Coinbase had announced last April that it planned to expand operations in Charlotte as part of the platform’s overall growth strategy to employ more than 1,000 people in the U.S. in 2025.

“We’re coming to Charlotte for a specific reason,” Coinbase’s chief people officer L.J. Brock said then in a LinkedIn video. “We think there’s an incredible intersection of financial services and technology talent in the greater Charlotte area.” Charlotte is one of the nation’s largest banking centers.

Cryptocurrency is a digital or virtual form of money that operates outside the control of a central bank or government, unlike conventional currency. Its value is not inherent but is determined by what buyers are willing to pay for it on the market.

Coinbase did not receive any state or local tax incentives, the company told the Observer on Friday.

Coinbase has more than 4,000 employees worldwide with hubs in San Francisco and New York City.