Crocs has new ‘instant classic’ logo?

In October 2025, internet users shared an image apparently showcasing a new logo for Crocs, a shoe company known for its quirky clogs, widely across X (archived). The image displayed the “old” logo, featuring a cartoon crocodile, next to the one claimed to be its replacement, consisting of a silhouette resembling both a crocodile head and a shoe.

Similar posts appeared elsewhere on X (archived), Threads (archived) and Instagram (archived), with many internet users seeming to believe the image reflected a legitimate rebrand.

The popular image was not of a real logo change by Crocs, which as of October 2025 continued to use the same logo it has used for decades.

In an emailed response to Snopes, a Crocs spokesperson said that the silhouette logo shared to social media “is not, nor has ever been an official Crocs brand logo. That was something a fan created and posted awhile back, but has never been official!”

At the time of this writing, Crocs used just the text of its logo on its website and social media accounts. The cartoon crocodile has generally appeared on the company’s shoes. The store page for the brand’s classic clogs showed the cartoon crocodile icon still visible on pictures of the shoes.

The “new” logo was actually the work of Stephen Kelleher, a graphic designer unaffiliated with Crocs who designed it in 2019. In an interview with The One Club for Creativity, a non-profit organization aimed at helping creatives grow, Kelleher said he had recently become a fan of Crocs and imagined a new logo for them because he thought the company was “ripe for a logo refresh.”

Kelleher’s interview includes images Kelleher created for his theoretical Crocs rebrand. One of the images was of his silhouette logo replacing the cartoon crocodile on the shoes.

According to Logopedia, a self-described “collaborative database for logos and corporate branding,” Crocs has used its current logo since 2006.