Category: Self Help

I used to think of my feet as just… feet. They got me from point A to point B, and as long as they didn’t hurt, I didn’t give them much thought. But then, a few years ago, I had a shoulder surgery. It was a labrum tear, and while I was rehabbing, I realized something profound: my body wasn’t as connected as I thought. I was strong in some areas, but completely lacking in others. It was like building a house with a strong roof but a shaky foundation. And that’s when I started working with my strength and conditioning coach, Bert Massey, who completely shifted my perspective on what it means to be truly strong and, more importantly, truly functional for the long haul.

Bert, a biomechanics and athletic performance specialist, has a philosophy that’s refreshingly simple: take bites you can handle. Don’t try to go from zero to hero overnight. But beyond that, he emphasizes the critical, often overlooked, importance of gait, walking, and rotation in the development of the human body. This isn’t about lifting the heaviest weights or looking like a bodybuilder; it’s about building a body that can move freely, efficiently, and without pain for decades to come. And a huge part of that, as I’ve learned, starts with your feet.

The Hidden Power of Your Feet: More Than Just Stepping Stones

When I first started with Bert, I had a shoulder injury. But what he noticed immediately was my lack of tension or rigidity in my body. I was all chaos and no structure. Think of it like this: there’s a balance between being too rigid (like a powerlifter who can’t turn their head) and being too loose (like me, flopping around without control).

The injury happened in the most ridiculous way possible – I was taking a hip-hop class here in Austin, dancing to Rihanna’s “Work,” and I did a simple twist and turn. My shoulder just popped out. It wasn’t the first time either. I’d had subluxations before, where the shoulder would slip out and back in. But this time was different.

Bert explained it perfectly using the Chinese finger trap analogy. You know those little woven tubes where if you pull your fingers apart, the trap gets tighter? Your body works the same way. If you pull on one side (like throwing your arm out while dancing), the other side needs to create tension to hold everything together. My problem was that when I flung my arm out, there was nothing holding my shoulder into my body. No tension, no stability.

The Foundation of Everything: Why Feet Matter More Than You Think

Here’s where things get interesting. Bert always talks about feet, and I’ll be honest – at first, I thought it was just his thing. Like how some trainers obsess over glutes or core work. But then I experienced something that completely changed my mind.

We did what Bert calls a “foot bath” – basically using electrical stimulation to activate all the muscles in my feet. For three minutes, my feet were cramping like crazy. I was thinking, “What are we doing here? This is torture.” But then we went through our normal workout routine, and I broke every single personal record that day. Pull-downs, rows, everything. I was stronger across the board, and all we’d done differently was work on my feet.

Bert calls feet “megaphones.” If you lose one degree of motion in your big toe, that amplifies to two or three degrees at your ankle, then six or seven at your knee, and by the time you get to your hip, you’ve lost 10-20 degrees of range of motion. It’s like a game of telephone, but with your body’s movement patterns.

Think about it this way: your feet have more nerve endings than almost anywhere else in your body (along with your hands, nose, and tongue). They’re designed to read the world underneath you. When our ancestors were hunting, do you think they were looking down at the ground, worried about stepping on a rock? No way. Their feet were their early warning system, constantly sending information up the chain to keep them balanced and moving efficiently.

The Modern Foot Problem (And Why It’s Killing Your Productivity)

Here’s the thing that blew my mind: most of us have completely destroyed our feet without even realizing it. We’ve stuffed them into narrow dress shoes that pinch our toes into arrow shapes, raised our heels, and basically turned our feet into non-functional blocks.

I see this everywhere now. When I’m on my regular trail here in Austin, I watch people run with their feet pointed outward. It’s painful to watch because I know what’s happening – they’re never fully extending their knees, never accessing their glutes properly, and setting themselves up for knee pain down the road.

Stand up right now and look at your feet. Are they pointing straight ahead, or are they angled outward? If they’re angled out, your arches are collapsed, and you’re only using the inside chain of muscles in your legs. You’re missing out on the outside chain entirely, which means you’re not getting the full rotational motion that makes humans uniquely powerful.

The Productivity Connection: Energy, Focus, and Longevity

You might be wondering what any of this has to do with productivity. Here’s the connection: when your body is working efficiently, everything else works better too. When I started working with Bert and focusing on functional movement, I noticed I had more energy throughout the day. I wasn’t dealing with the low-level aches and pains that used to drain my mental resources.

But there’s a deeper connection. Bert introduced me to this concept of “keeping the pump all day.” Instead of trying to cram a two-hour workout into your schedule, you spread movement throughout your day. Five minutes of bodyweight squats between meetings. A few pull-ups during a break. Some mace swings in your living room.

This approach aligns perfectly with how I think about productivity. It’s not about massive, unsustainable efforts. It’s about consistent, manageable actions that compound over time. Just like how I approach business systems and workflows, the key is creating sustainable habits that you can maintain for decades.

The 30-Minute Philosophy: Quality Over Quantity

One of the things I love about working with Bert is that our sessions are only 30 minutes. Most people think you need to spend an hour or two in the gym to get results, but that’s old-school thinking. Bert’s philosophy comes from turn-of-the-century physical culture – guys like George Hackenschmidt, who was absolutely ripped and recommended never working out for more than 20 minutes.

The idea is simple: by the time you’re dry from your bath, you should be done with your workout. It’s about intensity and focus, not duration. This resonates with me because it’s the same principle I apply to work. I’d rather have a focused 30-minute work session than a distracted two-hour marathon.

Benchmarks That Actually Matter

Forget about how much you can bench press or squat. Here are the benchmarks that actually predict long-term health and functionality:

Basic Level:

• Can you do a proper push-up?
• Can you sit in a deep squat (feet flat, comfortable) for a couple of minutes?
• Can you touch your toes without strain?
• Can you jump and land without knee or ankle pain?

Intermediate Level:

• Can you do a pull-up?
• Can you do a pull-up with your knees tucked to your chest?
• Can you hold 50% of your body weight and squat down and back up?

Advanced Level:

• Can you do a one-arm push-up?
• Can you do a pistol squat (single-leg squat)?

These aren’t about ego or showing off. They’re about building a body that can handle whatever life throws at you, whether that’s carrying groceries, playing with your kids, or still being active when you’re 80.

The Longevity Game: Building Your Future Self

This brings me to the bigger picture. I want to be the 80-year-old who can still get on a plane, walk around a new city, and play with his grandkids on the beach. I recently saw a woman in her late seventies on a trip to Mexico who was doing exactly that – active, engaged, and fully functional. That’s my goal.

According to Bert, the key to longevity isn’t complicated:

1. Never stop lifting – whether it’s bodyweight exercises or actual weights, keep challenging your muscles
2. Take care of your feet – they’re the foundation of everything
3.  Keep moving – but you can’t keep moving if your feet don’t work

The foot thing keeps coming back because it’s that important. Plantar fasciitis leads to Morton’s neuroma, which leads to neuropathy, and suddenly you have shooting pains in your feet all day. This progression happens to people in their 40s and 50s, and once you lose the nerve function in your feet, it’s incredibly difficult to get back.

Practical Steps You Can Take Today

Here’s what you can start doing right now:

For Your Feet:

• Stand with your feet pointing straight ahead (not angled out)
• Practice balancing on one foot
• Try to move your toes individually
• Consider minimalist shoes or going barefoot when possible

For Overall Strength:

• Start with bodyweight movements you can do throughout the day
• Focus on functional patterns rather than isolated muscle groups
• Work on that deep squat – use a kettlebell or doorframe for support if needed
• Add some hanging from a pull-up bar, even if you can’t do a full pull-up yet

For Longevity:

• Think in terms of decades, not weeks
• Take “bites you can chew” – small, sustainable changes
• Focus on movement quality over quantity
• Address imbalances before they become injuries

The Bigger Picture: Systems Thinking for Your Body

Working with Bert has taught me to think about my body the same way I think about business systems. Everything is connected. A problem in one area affects everything else. The solution isn’t to focus on the symptom (like knee pain) but to address the root cause (often foot dysfunction).

This systems thinking extends to how I approach health and productivity overall. Instead of chasing the latest biohack or productivity trend, I focus on the fundamentals that compound over time. Good sleep, consistent movement, proper nutrition, and stress management. These aren’t sexy, but they work.

The Investment Mindset

Bert often talks about “bulletproofing” your body, and I think of it as an investment in my future self. Every session we do, every movement pattern we work on, is like putting money in a retirement account. The compound interest is incredible, but you have to start early and be consistent.

The same principle applies to productivity systems. The time you invest in setting up proper workflows, learning keyboard shortcuts, or building good habits pays dividends for years. It’s not about the immediate payoff; it’s about the long-term compound effect.

Why This Matters for High Performers

If you’re someone who pushes hard in your career, this stuff becomes even more important. High performers tend to ignore their bodies until something breaks. We’ll optimize our workflows, our tech stack, our morning routines, but we’ll neglect the hardware that makes it all possible.

I learned this lesson the hard way with my shoulder injury. I was strong in some areas but had glaring weaknesses in others. It’s like building a business with great marketing but terrible operations – eventually, something’s going to give.

The beauty of Bert’s approach is that it doesn’t require massive time investment. Thirty minutes of focused work, spread throughout the day if needed, is enough to build and maintain the physical foundation that supports everything else you want to do.

Looking Forward: The Next 40 Years

I’m in my late 30s now, and I’m thinking about the next 40 years. I want to be the entrepreneur who’s still sharp and energetic in his 70s. I want to be the grandfather who can keep up with his grandkids. I want to be the 80-year-old who doesn’t need help carrying his luggage.

This isn’t about vanity or trying to look like a fitness model. It’s about maintaining the physical capacity to live the life I want to live, for as long as possible. And it all starts with the foundation – literally, the ground you stand on.

Your feet are the interface between you and the world. They’re your early warning system, your stability platform, and the starting point for every movement you make. Take care of them, and they’ll take care of you.

The productivity hack isn’t a new app or a better morning routine (though those help). It’s building a body that can sustain high performance for decades. It’s investing in your physical infrastructure the same way you invest in your business systems.

Start with your feet. Stand up straight. Take a deep breath. And take the first step toward a more functional, more resilient, more productive you.

*Want to learn more about functional fitness and longevity? Check out Bert Massey’s work at adapt.fitness, or follow him on Instagram @MasseyBV. And if you’re interested in the electrical stimulation work we discussed, look into NeuFit technology – it’s been a game-changer for my training.*

I used to think productivity was all about grinding harder, working longer, and squeezing every last drop out of my day. I’d wake up, immediately dive into emails, and feel like I was already behind before my coffee even kicked in. Sound familiar? Maybe you’ve felt that rush too, the one where you’re constantly playing catch-up, reacting to whatever the day throws at you, and ending up exhausted with a nagging feeling that you haven’t really accomplished what truly matters.

For years, I chased that elusive “perfect morning routine” I read about in books and heard about from successful people. I tried waking up at 5 AM, doing yoga, meditating for an hour, journaling, planning my entire day, and even calling friends to “stay in touch” – all before 8 AM. The reality? It was a recipe for burnout. My life, like yours, is full of unexpected twists: early morning meetings with folks across time zones, kids needing rides to school, or just the general chaos of life. Trying to force a rigid, unrealistic routine only led to frustration and feeling like a failure when I inevitably couldn’t stick to it.

What I eventually realized, and what I want to share with you today, is that true productivity doesn’t come from a rigid “morning routine.” It comes from something far more flexible, personal, and powerful: a “rise ritual.” This isn’t about waking up at a specific time or doing a set list of tasks. It’s about intentionally designing the first moments after you wake up to set yourself up for a productive, focused, and energized day, no matter what time you rise or what challenges lie ahead.

1. Make Time, Don’t Just “Find” Time

One of the biggest misconceptions about a productive start to the day is that you need to “find” time for it. The truth is, you have to make time. For me, this was a huge breakthrough. I was living in Los Angeles, commuting to work, and constantly feeling rushed. I’d wake up at [7:45] AM for a 9 AM start, with a 35-40 minute commute. There was simply no time for anything beyond brushing my teeth and grabbing a quick bite. My “routine” was forced, not designed.

My solution wasn’t to wake up even earlier, which would have just meant less sleep. Instead, I shifted my bedtime. Going to bed a little earlier created the space I needed in the morning. It sounds simple, but it was a game-changer. It allowed me to read, reflect, and prepare for the day without feeling like I was sacrificing precious sleep or rushing out the door.

Many of us fall into the trap of “hopium” – hoping that tomorrow will magically be different, even when our current habits make that impossible. We try to cram an ideal routine into an already overflowing schedule. You might envision doing yoga, planning your day, reading a chapter, and meal prepping, all before the kids are up or that early meeting with the London office. But life happens. Kids, commutes, time zone differences, unexpected decisions – these all impact your morning.

The key is to look at your actual morning and identify what you can adjust. Can you do some pre-work the night before? Can you stack tasks, doing a few things at once? Or, like me, can you adjust your sleep schedule? It’s about being realistic about the time you have and then intentionally carving out moments for your ritual.

What small adjustment can you make tonight or this weekend to create space for your rise ritual tomorrow?

2. Personalize Your Routine: One Size Does Not Fit All

I’ll admit it: I’m a sucker for reading about other people’s routines. I’d see someone successful doing X, Y, and Z, and immediately think, “Oh, I should be doing that too!” Whether it was Benjamin Franklin’s meticulous schedule or a modern entrepreneur’s intense morning workout, I’d try to replicate it. But my life is different. Your life is different. Why should our rise rituals be identical?

Your rise ritual should support your goals and help you have a good day. It’s great to draw inspiration, but don’t blindly copy. Instead, think in categories. What activities, when done in the morning, would help you feel good and productive? Here are some categories to consider:

• Movement: Stretching, a quick walk, a workout. For me, I moved my intense workouts to the afternoon because I realized that’s when my energy dips, and a workout helps me power through. My mornings are now shorter, allowing for more focused work.
• Mind: Reading, meditation, gratitude practice, or a quick visualization. This is about engaging your mind and setting a positive tone.
• Planning: Journaling, daily affirmations, or a quick review of your priorities. This helps you know what’s happening and mentally prepare for the day.
• Nourishment: Drinking water, coffee, tea, or a healthy breakfast. Hydration, especially, is a simple yet powerful way to kickstart your body.
• Other: This could include family time, like getting kids ready, or anything else that’s important to your unique morning.

You don’t need to do something from every category, and you don’t need to spend hours on each. My own rise ritual is about 30-40 minutes. It’s about what makes you feel ready to tackle the day. It took me years of iteration to find what works best, so don’t expect perfection right away.

What one activity from these categories would make the biggest positive impact on your day if you consistently included it in your rise ritual?

3. Embrace Imperfection: The “Something is Better Than Nothing” Rule

Life is messy. Things will come up. Your perfectly crafted rise ritual will, at some point, fall apart. I recently had to take my son for his driver’s test (he didn’t pass, but that’s another story!). We had to be there at [8:20] AM, half an hour away. My morning routine was completely derailed. But here’s the crucial part: I didn’t let that derail my entire day, or my commitment to a rise ritual.

This is where the “something is better than nothing” rule comes in. I used to be the person who, if I couldn’t do my full 60-minute workout, would just skip it entirely. “It’s not perfect,” I’d tell myself, “so why bother?” That mindset is a productivity killer. Now, if I only have 40 minutes, I’ll do a compressed version. Maybe two sets instead of three. It’s not ideal, but it’s still a win.

The worst thing you can do is miss a day, then miss another, and suddenly your rise ritual is gone. My golden rule is: don’t skip it twice in a row. Even if you have to do a suboptimal version, do something. It maintains momentum and reinforces the habit.

To prepare for these inevitable bumps, ask yourself:

• What are your non-negotiables? What are the absolute core elements you want to do every day, even if everything else goes sideways?
• What are the “droppable” items? What can you skip or shift to later in the day without feeling like you’ve failed?
• Do you have a short, “emergency” version of your rise ritual you can bust out when time is tight?

Being intentional about these questions before things go wrong will make it much easier to roll with the punches and stay consistent. It’s about progress, not perfection.

What’s one “non-negotiable” element of your ideal rise ritual that you commit to doing, no matter what?

Your Actionable Takeaway

Don’t overthink it. Start small. Figure out a realistic time for your rise ritual, even if it’s just 15 minutes. Then, pick one or two simple steps from the categories above to start with. Implement it tomorrow. Even one small tweak can lead to massive results. Your future productive self will thank you.

Remember that feeling after a massive spring cleaning session? Everything sparkles, every item has its place, and you’re convinced this time it’s going to last. Yet, a week later, you find yourself back to square one—surrounded by the same familiar chaos. I’ve been there. I once celebrated my “organized chaos,” knowing exactly where everything was, even if it looked messy to outsiders. Over the years, I learned that lasting organization isn’t about a one-time cleaning spree; it’s built on simple, daily habits that effortlessly integrate into your routine.

This isn’t about turning into a minimalist overnight or spending hours reorganizing your space. It’s more like brushing your teeth. You do it every day, and that’s enough to keep your smile bright. The same logic applies to organization—consistent, small habits prevent clutter from taking over.

Daily Decluttering: The “Clear to Neutral” Advantage

One of the most effective habits I’ve embraced is daily decluttering. My co-host, Brooks Duncan, and I aren’t naturally tidy. We had to craft systems that help us keep on top of our spaces. Enter the concept of “clear to neutral.” At the end of each day, I spend five minutes resetting my desk: tidying up papers, returning misplaced headphones to their case, closing unnecessary tabs. Think of it as putting your toothbrush back in its holder—ready for the next use.

A cluttered workspace is like a morning scramble, wasting precious minutes you could spend on what truly matters. This quick reset isn’t a deep clean; it’s a surface-level tune-up that ensures your environment is always set up for success.

The Two Golden Rules of Lasting Organization

To make daily decluttering stick, it helps to follow two simple rules:

– A place for everything, and everything in its place.

It may sound basic, but when every item—be it your keys, wallet, or even a single digital file—has a designated spot, you eliminate wasted time and frustration. Brooks once pointed out that his family’s misadventures in finding their essentials are a stark contrast to his own, thanks to this simple practice. If you can’t decide where something belongs in 30 seconds, that’s a red flag. Establish a home for each item and save yourself from future chaos.

– Clutter is delayed decisions.

This insight, borrowed from organizational expert Barbara Hemphill, nails it. Clutter piles up when we put off making decisions about what to do with items—documents, devices, even emails can linger until they become overwhelming. The trick is to make quick decisions. Even if you don’t take full action immediately, deciding where an item belongs stops it from becoming part of the clutter.

The Weekly Review: Your Organizational Superpower

Beyond daily habits, a weekly review can transform your approach to both mental and physical clutter. It’s about more than just managing tasks—it’s a chance to reset your mind, externalize lingering thoughts, and plan ahead. When your head is full of unfinished to-dos, even physical spaces can feel disorganized. A structured weekly review clears that mental fog.

During my weekly review, I often pinpoint areas that need attention—whether it’s reorganizing a tangled mess of cords or scheduling time to donate items that have outlived their purpose. This ritual not only keeps my projects on track but also brings clarity to my day, letting me focus on what truly matters.

Mindful Purchasing: The Easiest Way to Declutter

How we shop matters enormously. Over time, I’ve learned that one of the simplest ways to maintain order is to be mindful about what you bring into your life. My assistant and I make it a habit to declutter my closet every quarter, donating anything that no longer serves a purpose. The lesson? The best way to fight clutter is to avoid it altogether.

Mindful purchasing means pausing before buying—instead of succumbing to impulse, I ask myself if I really need an item. For example, I’ve wanted a Stream Deck for years, but I haven’t bought it because it wasn’t a necessity. Brooks has a similar strategy: he waits at least a day before making a purchase and often discusses larger expenses with his wife for a second opinion. This practice not only saves money but also prevents unwanted items from crowding your space.

It also applies to subscriptions. Instead of piling on one service after another, consider a “one in, one out” approach. If you sign up for something new, see where you can cut an existing subscription. Being intentional about your purchases—whether physical or digital—can be your ultimate defense against clutter.

Your domain name is the foundation of your entire brand online. It’s the first thing people see, the first thing they type, and the first judgment they make about your business.

Getting it right is a big deal, it can affect your credibility, your marketing, and how easily customers find and remember you.

Don’t worry, picking the perfect name doesn’t have to be stressful. We will walk you through everything, from the creative process of brainstorming ideas to the practical steps of securing your name.

You’ll get the confidence to choose a domain that you’ll be proud of for years to come.

Buying Your Own Domain Name

Ready to learn how to buy a domain name? It’s a breeze when you take it one step at a time! First, brainstorm some awesome names that perfectly fit your brand or what you’re all about. Then, head to a domain registrar to check if your top picks are available.

Once you find that perfect match, go ahead and register it to make it yours for as long as you need. Don’t forget to check out extra features like privacy protection, and always remember to renew it to keep your business or personal project rocking along!

Why Your Domain Name Matters More Than You Think

Think of your domain as the welcome mat to your business. It sets the tone for everything that follows. A professional, clear domain name instantly signals that you’re a credible business.

A confusing or unprofessional one can make potential customers hesitate before they even see what you have to offer.

Your domain is a long-term commitment. Changing it later is a difficult and expensive process that can hurt your search rankings and confuse your loyal customers. By choosing a great name from the start, you’re building brand equity.

It becomes a valuable asset, just like prime real estate in a busy city. It’s an investment in your brand’s future.

The Anatomy of a Great Domain Name

The best domain names are simple, memorable, and a perfect fit for the brand. They feel effortless, but they usually follow a few core principles.

A great domain name is:

• Memorable: It should be easy for someone to recall after hearing it once.
• Pronounceable: If you can’t say it easily, people won’t be able to share it by word-of-mouth. This is the “radio test.”
• Spellable: Avoid unusual spellings or words that sound like other words. You don’t want people ending up on the wrong site.
• Concise: Shorter is almost always better. It’s easier to type and less likely to be misspelled.
• Brandable: It should be unique and give a sense of what your business is about.

The most common mistakes people make are choosing names that are too long, using hyphens or numbers (which are hard to remember and say), or picking something that infringes on another company’s trademark.

Understanding Domain Extensions (TLDs)

The TLD is the part of the domain after the dot, like .com or .org. The landscape of TLDs has expanded far beyond the classics.

Here’s a quick breakdown:

• Traditional extensions: .com, .net, and .org are the most recognized and trusted.
• Country-code TLDs (ccTLDs): These are tied to specific countries, like .uk for the United Kingdom or .ca for Canada, and are great for local businesses.
• New generic TLDs (gTLDs): There are now hundreds of options like .tech, .store, .ai, and .io that can help define your niche.

So, does .com still rule? For many, yes. It carries a legacy of trust. However, it’s not the only path to success. Google has confirmed that new TLDs don’t have a negative impact on SEO.

Choosing an extension like .store for an ecommerce shop or .ai for a tech company can be a smart, descriptive branding move.

Domain Name Strategy by Business Type

The right strategy depends on your business. Here are a few ideas to get you started:

• Startups & Tech Companies: This is where you can get creative. Extensions like .io and .ai are popular and signal you’re part of the tech scene. Think of names like Linear.app or Figma.com.
• Local & Service-Based Businesses: Including your location in your domain can be a smart move for local search. A ccTLD like .ca also tells customers where you are.
• E-commerce & Online Stores: Trust is everything here, which is why .com is still a popular choice. However, .store and .shop are great, clear alternatives. Brands like Allbirds.com and Glossier.com show the power of a strong brand name.
• Personal Brands & Professionals: YourName.com is the gold standard, but if it’s taken, you can get creative with .me or use a professional extension like .consulting or .law.

The Brainstorming Process

Now for the fun part. Start by looking at your competitors and thinking about your unique value. What words describe your brand?

Try these creative techniques:

• Word association: Write down words related to your business and see what sparks.
• Combine words: Create a new word by blending two others.
• Use a thesaurus: Find interesting synonyms for common words.
• Try a domain name generator: Tools can give you great inspiration, but use them as a starting point, not the final answer.

Once you have a list of ideas, test them. Say them out loud. Ask friends if they can spell them after hearing them. Check if the social media handles are available.

Availability & Alternatives

It’s a common problem: your perfect domain name is already taken. Don’t panic. You have options.

First, you can see if the owner is willing to sell it. This can be expensive, but it might be worth it. If not, consider an alternative TLD. If YourBrand.com is taken, is YourBrand.co or YourBrand.store available?

You can also make small, creative modifications, like adding a verb. Think of how Buffer started as bufferapp.com before they could acquire buffer.com.

Legal & Trademark Considerations

This step is critical. Before you buy a domain, do a quick trademark search to make sure you aren’t stepping on another company’s toes. Using a trademarked name can lead to legal trouble and force you to rebrand down the line.

Once you have your domain, protect it. Use domain privacy services to keep your personal information private, and always set up two-factor authentication with your registrar.

Technical & SEO Factors

While your TLD choice doesn’t directly impact SEO, a few technical factors do.

Choose a reliable domain registrar to avoid downtime. Set up a professional email address that matches your domain (e.g., you@yourbrand.com) to build credibility.

Finally, make sure your site uses HTTPS by installing an SSL certificate, which is a must-have for security and search rankings.

Building Your Domain Portfolio

As your brand grows, you might want to own more than one domain. This is called defensive registration.

By buying common misspellings of your name or different TLD versions (.com, .net, .co), you can prevent others from using them and redirect that traffic back to your main site. This is a smart way to protect your brand.

Making Your Final Decision

You’ve done the research and brainstorming. Now it’s time to choose. Run your top choice through this final checklist:

• Does it align with my brand?
• Is it memorable and easy to share?
• Is it legally available?
• Does it work for my target audience?
• Are the social media handles available?

If you get stuck, trust your gut. Sometimes the name that you feel most connected to is the right one. The goal is to find a name you’re excited to build your brand around.

Best Domain Registrars

When you’re ready to secure your domain name, choosing the right domain registrar is crucial. Here’s a quick comparison of some of the best options available:

Domain Registrar	Key Features
Wix	Easy-to-use website builder with free domain for 1 year on premium plans
GoDaddy	Large selection of domains, frequent discounts
Namecheap	Affordable pricing, free privacy protection
Google Domains	Simple interface, seamless integration with Google services
Bluehost	Free domain for the first year with hosting plans

Each option has unique benefits, so consider your specific needs and budget before choosing the right registrar for you.

After Purchase: Launch Strategy

You have your domain! Now it’s time to put it to work.

Follow this simple checklist:

• Configure your DNS settings to point the domain to your website host.
• Set up your professional email address.
• Install your SSL certificate.
• Build a beautiful website or a “coming soon” landing page.
• Update your email signature and social media profiles with your new domain.

Your Domain Is Your Cornerstone

Your domain name is the central piece of your brand’s identity. Choosing it carefully is one of the most important decisions you’ll make when you start your business. By following these steps, you can find a name that is memorable, brandable, and ready to grow with you.

Ready to take the next step? Grab our domain selection checklist to help you make a confident choice and find the perfect name for your business today.

In 1925, a rookie copywriter named John Caples had to sell something hard to sell:

A mail-order piano course.

He was barely a year into his job at the agency Ruthrauff & Ryan.

The U.S. School of Music had knocked on their door.

They wanted a campaign for their new self-study instrument courses.

Caples needed an angle for his copy.

Should he focus on how easy it makes learning?

Should he focus on the lower price compared to hiring a tutor?

Both were true.

But none of it felt compelling.

Caples asked himself:

Why would someone who isn’t a professional musician want to learn piano in the first place?

What would they really want to achieve?

And he realized the answer had nothing to do with music.

People who wanted to learn to play an instrument were after admiration.

They wanted to walk into a room, sit at the piano, and watch people’s jaws drop.

They wanted a moment in the spotlight.

If they were going to buy that course, this was the main reason.

Everything else was secondary.

So Caples decided to base his copy on this emotion.

He created a scene where people underestimated the main character, a guy who had never played piano before.

“Can he really play?”

But then he plays like a pianist.

Everybody is shocked.

They surround our guy:

“Where did you learn?”

“How long have you studied?”

“Who was your teacher?”

Only then does Caples start explaining the functional details of the mail-order course.

And as the finishing touch, he wrote one of the most famous headlines in advertising history:

“They Laughed When I Sat Down at the Piano—But When I Started to Play!”

The ad was so effective, the U.S. School of Music ran it for decades.

It made Caples a copywriting legend.

And that ad is still studied by copywriters today.

Why?

Because Caples understood one thing:

Functional outcomes are only vehicles to achieve underlying emotional outcomes.

If you sell the emotion, you sell the product.

Understanding what your clients actually buy

You know the jokes about big consulting firms.

“McKinsey sells overpriced PowerPoints.”

Totally justified.

Their quality dropped over the years while they kept charging outrageous fees.

But the jokes miss one point.

If these big firms have average quality, why do buyers still pay millions to them?

Are they naive?

Of course not.

They are actually smart.

But it’s like Caples’s realization with piano course buyers.

Their reasons are more emotional than functional.

Sometimes they want the least risky option.

Sometimes they want to use a known firm’s credibility to gain more power internally.

We’ve talked about why B2B buyers act even more on emotions than consumers.

But despite this, most consulting firms never try to understand what their buyers actually try to achieve.

Hence they base their messaging purely on functional outcomes.

Increase revenue this much.

Decrease costs that much.

Sure, these matter.

But they are only vehicles for the underlying emotional outcomes.

So ignoring them in your messaging makes it bland.

It stays at the surface level.

To make your messaging connect, you have to understand what they actually want to achieve.

How?

Well, by seeing the world from their perspective.

As we talked about in 3C Analysis, we use the Trigger-to-Outcome Journey in our framework to understand why clients really buy.

Various sources feed into this analysis.

Like past engagements, client interviews, and sales meeting transcripts.

We identify the key themes and list them under each part of the journey.

Let me show you an example.

Imagine a cybersecurity consulting firm called ACME.

After analyzing everything, let’s say we’ve mapped out these points for ACME’s buyers:

Great.

This gives an overall view of what ACME’s clients are trying to achieve.

Now, how do we use this analysis for positioning and messaging?

In three ways:

1. Pair it with segmentation

Different customer segments care about different problems and outcomes.

Let’s say ACME has some enterprise clients and some mid-market ones.

The enterprise segment might care more about reducing personal risk if a breach happens.

While the mid-market segment might care about being perceived as a serious partner to win deals, hence ambition.

So if we position ACME for the mid-market, we have to align messaging to their needs.

Messaging based on reducing risk wouldn’t work well.

Because these buyers care about something else.

2. Pair it with Company and Competition Analysis

Customer analysis is only one of the 3Cs we analyze.

The other Cs are Company and Competition.

Customer analysis tells you what matters.

Company analysis tells you where you have an edge.

Competition analysis tells you what others ignore.

The combination of all three allows us to make an informed positioning decision in our workshops.

Continuing with our example:

• Competition: We notice that the majority of ACME’s competitors focus on the risk reduction angle. Nobody leads with cybersecurity as a growth lever, focusing on ambition. So there’s a gap.
• Company: ACME’s experience, case studies, and proprietary frameworks (hence strengths) are aligned to focus on the mid-market segment and their needs. Meanwhile, ACME’s lean team (weakness) makes it hard to deal with long sales cycles in the enterprise segment.

3. Make decisions

During the analysis stage, we list as many points as possible without making assumptions.

So we end up with dozens of “problems” and “outcomes.”

But then we have to prioritize the most important ones.

This part is tricky.

Because this is where we make decisions, hence sacrifices.

Saying “yes” to a few problems means saying “no” to many others.

But it’s vital to have effective messaging.

The decisions here shape everything.

Website copy, content, ads…

If we were to position ACME for the enterprise segment, focusing on risk reduction:

• We’d specialize in capabilities around risk mitigation.
• Our website would say: “Know exactly where you’re exposed, before the board asks.”
• Our content and ads would be around: “What every CTO should know before their next board meeting”, “The 5 questions your board will ask after a competitor gets hacked”, etc.

If we were to position ACME for the mid-market segment, focusing on ambition:

• We’d specialize in capabilities around increasing our clients’ win rate using cybersecurity.
• Our website would say: “Turn cybersecurity into your competitive advantage.”
• Our content and ads would be around: “Why enterprise buyers won’t sign until they see your SOC 2”, “How to stop losing deals on cybersecurity”, etc.

You see how everything changes.

The same firm.

But totally different value propositions.

These decisions always lead to interesting discussions between executives during our workshops.

Sometimes it becomes like a therapy session.

Everybody shares their opinions about what the firm should stand for.

But in the end, decisions are made.

So everybody is aligned around the value the firm creates for clients.

The moral of the story?

Caples’s ad worked because he understood why people actually buy.

The same applies to your firm.

Yes, you deliver functional outcomes for your clients.

But so do your competitors.

To stand out, own certain emotional outcomes.

And communicate them better.

Caples sold admiration, not piano lessons.

The question is:

What are you really selling?

–

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I remember a time when I thought I had productivity all figured out. I was the guy who read all the books, tried all the hacks, and meticulously planned every minute of my day. I’d wake up early, fueled by coffee, and dive straight into my to-do list, convinced that sheer willpower and a perfectly optimized schedule were the keys to getting everything done. And for a while, it worked… or so I thought. I was productive, yes, but I often felt drained, a little stressed, and sometimes, honestly, like I was just going through the motions. There was a missing piece, a subtle undercurrent that I hadn’t quite grasped.

It wasn’t until I started paying closer attention to something seemingly unrelated to my spreadsheets and calendars that everything clicked: my health. Specifically, how tracking simple health metrics could profoundly impact my energy, focus, and overall capacity to get things done. It wasn’t about becoming a health fanatic or obsessing over numbers, but rather about gaining a deeper understanding of my own body and using that knowledge to make small, impactful adjustments. This shift in perspective, from purely external productivity hacks to internal well-being, was a game-changer.

The Unexpected Insights from a Tiny Device

For me, this journey began with a small, minimalist ring: the Oura Ring. Now, whether you use an Apple Watch, a Whoop band, or any other wearable, the specific gadget isn’t the point. The real magic lies in what these devices reveal about ourselves. Before the Oura Ring, I considered myself a sleep expert. I’d read countless books, experimented with various routines, and believed I had my sleep optimized. I knew the basics: go to bed at a decent time, wake up early feeling refreshed, seize the day. Simple, right?

But the Oura Ring showed me subtle nuances in my sleep patterns that I was completely oblivious to. It tracked the quality of my sleep, my heart rate variability (HRV), and how these directly impacted my energy levels and, consequently, my productivity. One of the biggest revelations was understanding my sleep cycles. I learned when I was getting my deepest sleep and how that affected my focus the next day. This data allowed me to tweak my schedule, not just to improve the quantity of my sleep, but the quality of it.

Small Changes, Big Impact: Becoming Your Own Scientist

Here’s the real kicker: tracking my health metrics made me more mindful of my daily habits. I started adjusting my routine almost instinctively. For example, I began having less caffeine later in the day. I dedicated more time to my shutdown ritual, that wind-down routine at the end of the day. And I consistently incorporated more exercise. As I saw these metrics and patterns improve over time, my sleep got better, and so did my focus and energy. I was getting more done, feeling less stressed, and genuinely enjoying my work a whole lot more.

It was like becoming a personal scientist. I’d change one variable, like cutting back on evening alcohol, and observe what happened the next day. Then I’d try it again, see the results, and make another small adjustment. These little experiments, done consistently over time, without a grand project plan, led to significant improvements. I wasn’t intentionally setting out to change my habits around bedtime or decrease alcohol consumption. These changes happened organically because I was simply more mindful of the data being observed about my own life. Now, I drink a lot less alcohol, my wind-down routine is more consistent, and I sleep really well, which in turn doubles my capacity for things to get done. All because I became more aware of the metrics in my life.

Beyond the Numbers: The True Meaning of Productivity

So, if you’re looking to boost your productivity, consider how your health plays a role. A wearable can be a great tool to start with, but remember, it’s not about obsessing over the numbers. It’s about gaining insights into your own body and using that knowledge to make small, impactful changes. It’s about understanding that productivity isn’t just about doing more. It’s about being more: more aware, more balanced, and ultimately, more efficient.

What’s one small health metric you could start tracking today to gain more insight into your energy and focus?

Ever found yourself in a productivity rut, staring at your to-do list, knowing exactly what needs to be done, but feeling completely paralyzed? It’s a frustrating place to be. Maybe you’ve got a big project looming, a new habit you want to build, or even just your annual tax prep, and for some reason, you just can’t seem to get started. It’s like there’s an invisible wall between you and action.

I’ve been there more times than I can count. Just recently, I had all my tax documents neatly organized, a clear plan in my task manager, and a dedicated block of time set aside. Clarity wasn’t the issue. Yet, when the time came, I found myself doing everything but my taxes. Sound familiar? This isn’t about a lack of desire or even a lack of knowledge. It’s about being stuck. And the good news is, there are simple, actionable strategies to break free.

This article will explore five powerful ways to get unstuck, regain momentum, and move forward with your goals, whether they’re big projects or small daily habits. These are tactics my co-host Brooks and I have personally used and seen work wonders for countless others.

1. Schedule Your Habits (and Make Them Non-Negotiable)

One of the most common reasons we get stuck is simply hoping things will happen. We have good intentions, but intentions rarely translate into action without a plan. The first step to getting unstuck is to treat your habits and important tasks like non-negotiable appointments. Put them on your calendar, just like you would a meeting with a client or a doctor’s appointment.

The more specific you are, the better. Instead of “I want to read more,” try “I will read for 20 minutes at [6:00] AM every weekday.” This level of detail removes ambiguity and makes it much harder to procrastinate. When you’re doing your weekly planning, actively look for those projects you’ve been avoiding or habits you’ve been inconsistent with, and intentionally block out time for them.

Now, I know what some of you are thinking: “I schedule things all the time, but then I just blow past them.” And you’re not alone. For many, if a calendar event doesn’t involve another person, it feels optional. If that’s you, consider focusing on the outcome rather than just the schedule. For example, instead of “read 20 pages at [6:00] AM,” your goal might be “read 20 pages today.” Then, design your environment to constantly remind you. Write it on a whiteboard, set a phone background, or use system reminders. The key is to create cues that make it almost impossible to forget.

Another powerful technique is habit stacking. This involves tying a new habit to an existing one. When I was trying to rebuild my reading habit, I linked it to my morning exercise. As soon as I walked back in the door from my walk or gym session, I went straight to reading. By connecting a desired action to something you already do consistently, you leverage existing routines to build new ones. It’s about making the path of least resistance the path to your goals.

2. Make It Ridiculously Easy to Start

Think about the last time you really struggled to get something done. What was the biggest hurdle? Often, it’s not the task itself, but the sheer effort required to start. The second strategy is to reduce that activation energy to almost zero. Break down your tasks into the smallest possible steps, even smaller than you think you need to.

Let’s say you want to write a book. Instead of aiming for 1,500 words a day and feeling defeated when you don’t hit it, shrink that goal. Try for 500 words, or 200, or even just 100. The point is to create a win, to get the momentum going. Once you’re in the groove, you can always expand. The goal here is to “grease the skids” and make forward movement feel effortless.

I experienced this firsthand with listening to audiobooks and podcasts. During the pandemic, my consumption dropped significantly. Why? Because my habit was anchored to walking outside. When I stopped going out as much, the habit crumbled. I realized I didn’t have to be walking to listen. Then, I thought about another friction point: untangling earbud cords. It sounds trivial, but that small annoyance was enough to stop me. The moment I switched to AirPods, my audiobook consumption skyrocketed. Removing that tiny bit of friction made all the difference.

What are the hidden friction points in your own life? Is it a messy desk that makes it hard to focus? A cluttered digital desktop that overwhelms you? Identify those small barriers that prevent you from starting, and then systematically remove them. The less effort it takes to begin, the more likely you are to follow through.

3. Laser Focus on One Task at a Time

In our hyper-connected world, distraction is the enemy of progress. When you’re feeling stuck, trying to juggle multiple priorities only makes it worse. The third strategy is to apply a laser focus to one task at a time. This isn’t just good productivity advice in general; it’s absolutely crucial when you’re trying to break free from inertia.

Often, we get stuck because our attention is fragmented. We’re pulled in too many directions, and nothing gets the dedicated focus it needs to gain traction. When you’re planning your day, clear the decks for a specific block of time to concentrate solely on that one critical task. If you have too much going on, you’ll find yourself perpetually stuck.

For me, writing projects can be a huge source of inertia. I love writing, but getting started is often the hardest part. My solution? I use a writing app in full-screen mode. No other tabs, no other applications, just the blank page. If I need reference material, it goes on a separate monitor or my iPad. This creates an environment where my brain has no choice but to focus on the task at hand.

This concept extends to your entire workspace. We talk a lot about “clearing to neutral” at Asian Efficiency. It means resetting your physical and digital workspace after each task or at the end of the day. Close all unnecessary browser tabs, shut down apps, and tidy your desk. A serene, uncluttered environment makes it infinitely easier to focus on one thing and get started on the next. If you have multiple tasks, prioritize the most important one, and then create an environment that is conducive to tackling only that task.

4. Don’t Go It Alone: Find Your Accountability Crew

Sometimes, the best way to get unstuck is to involve other people. The fourth strategy is to find a group, a friend, or a mentor who can provide support, encouragement, and most importantly, accountability. We often blow past appointments we make with ourselves because there’s no external consequence. But when someone else is relying on you, the dynamic shifts.

Think about it: if you’ve committed to working out with a friend at [4:00] PM, you’re far less likely to skip it, even if you don’t feel like it. You don’t want to be the person who bails. This isn’t about guilt; it’s about leveraging our natural inclination to follow through on commitments to others. This is why communities like our Dojo are so popular. People want to be held accountable, and the shared commitment provides that extra push.

Accountability doesn’t always have to be a formal arrangement. It could be a colleague you check in with, a mastermind group, or even just sharing your goals with a supportive friend. The mere knowledge that someone else is aware of your intentions can be a powerful motivator. I even invest in a personal trainer, not just for the expertise, but for the accountability. Knowing that canceling a session costs money is a strong incentive to show up, even on days when motivation is low.

Whether it’s a workout buddy, a mentor, or a community, involving others creates a powerful external force that helps you stay on track and break free when you feel stuck. It’s a reminder that you’re not alone in your journey.

5. Design Your Environment for Success

Your environment is a silent partner in your productivity journey. It’s either supporting you or subtly sabotaging you. The fifth and final strategy is to intentionally design your physical and digital spaces to foster success. It’s rare for an environment to be truly neutral; it’s almost always pushing you in one direction or another.

If your workspace is a chaotic mess, it’s likely bleeding into your work habits, making it harder to focus and get started. Conversely, a well-organized, intentional environment can significantly boost your productivity. I learned this lesson early in my career when my boss insisted we all get second monitors. I was skeptical, thinking it would just take up more desk space. But that one change was a complete game-changer, massively increasing my productivity. It showed me the profound impact of environment design.

This principle extends beyond just your desk. David Allen, the creator of Getting Things Done, often starts with decluttering a client’s office, even before diving into their inbox. Why? Because a clear workspace directly impacts your ability to focus. If your desk is covered in papers, sticky notes, and random items, your brain is constantly processing that visual clutter, making deep work challenging.

I make it a point to clear my desk at the end of every workday. It’s part of my “clear to neutral” routine. This ensures that when I start fresh the next morning, there’s no visual noise to distract me. Recently, I even hired a professional organizer to declutter my home. The difference is remarkable. My home feels more serene, I sleep better, and I feel less stressed. It’s a testament to how much our physical surroundings influence our mental state and productivity.

And don’t forget digital decluttering. A messy downloads folder, a desktop full of random files, or dozens of open browser tabs can be just as detrimental as physical clutter. Organize your digital files, close unnecessary applications, and create a streamlined digital workspace. When your environment, both physical and digital, is working for you, getting unstuck becomes a much smoother process.

Your Next Step: Pick One

Feeling stuck is a universal experience, but it doesn’t have to be a permanent state. By scheduling your habits, making tasks easy to start, focusing on one thing at a time, leveraging accountability, and designing your environment for success, you can break free and regain your momentum.

Don’t try to implement all five strategies at once. Pick just one that resonates most with you right now. Maybe it’s scheduling that one task you’ve been avoiding, or decluttering your desk before you start tomorrow. Take that single, simple step. The goal isn’t perfection; it’s progress. And that progress, no matter how small, is the key to unlocking your productivity and getting unstuck.

Bernie Marcus is the co-founder and former CEO of Home Depot. 

This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of the most successful retailers in history. 

Public Release: December 16.
Members have access now.
Join us.

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