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Leggings at brunch. Joggers on Zoom. Performance sneakers everywhere. Activewear isn’t just gym gear anymore—it’s a fashion movement. What began as niche workout wear has evolved into a cultural mainstay, reshaping closets and creating new opportunities for fashion entrepreneurs. From Gym Gear to Lifestyle Essential Athleisure has changed how people dress for nearly every part […]
The post The Business of Activewear: Why It’s Still the Hottest Segment in Fashion appeared first on IFB.
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Rachel G
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