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A book tour, a now-paused docuseries, a reported podcast. Bill Belichick’s off-field media appearances since his hiring as North Carolina’s head coach in December have brought headlines at every turn.
It was during an interview to promote his book when girlfriend Jordon Hudson interrupted a question about how the pair met and became the focal point of coverage. The planned docuseries on Hulu is no longer in development with the streaming giant and all production has been paused. “Coach with Bill Belichick,” a video podcast series that ran during the 2024 season, was set to continue during the 2025 season in Chapel Hill before being scrapped, according to a report from Pablo Torre.
But Belichick said Tuesday that his media obligations and ancillary appearances take far less time than they did during his NFL coaching career in New England where Belichick won six Super Bowl titles. He dismissed the notion that the media projects were in any way detrimental to the Tar Heels’ program.
“The things I did in New England in terms of weekly appearances – media, TV shows, radio shows and other things – were honestly a lot more than what they are here,” Belichick said Tuesday. “So I’ve been able to dedicate a lot more time to watching film, to coaching the players, to being with the players, to being in meetings and actually coaching on the field because I’m better informed, better prepared, which I’ve really enjoyed that part of it.”
Belichick reiterated Tuesday that the docuseries has been paused, “not terminated.” The cameras and crew have been missing from UNC press conferences and games since at least Oct. 4 against Clemson. A university spokesperson said in a statement Monday night that the university and production company EverWonder Studios “remain in contact with the possibility of continuing in the future.”
Belichick said Tuesday that he is familiar with a Saudi supporter of his, who invited and paid for general manager Michael Lombard to visit the kingdom on an exploratory fundraising trip before the season. Belichick said he has a relationship with the individual, who has not been identified. The university said Lombardi didn’t meet with the officials from the Saudi Public Investment Fund (PIF), which has been heavily invested in sports in recent years.
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