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An Italian sandwich shop was voted No. 1 in the US. Now, it’s open in Charlotte

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A close-up, studio-style shot of two large, appetizing PrimoHoagies Italian specialty sandwiches on sesame seed rolls, resting on branded butcher paper. They are filled with deli meats, cheese, lettuce, tomatoes, and onions. To the left are ruffled potato chips, and in the background are two bottles of Pepsi.

At PrimoHoagies, the menu features deli classics like Italian, turkey and roast beef sandwiches.

PrimoHoagies

A Pennsylvania sandwich shop is bringing its specialty hoagies to Charlotte.

On Nov. 13, PrimoHoagies held a grand opening celebration at its newest shop near the Charlotte Premium Outlets, according to a news release sent to CharlotteFive.

The chain, which specializes in authentic Italian specialty sandwiches, gave away 100 free “Primo” size (9-inch) sandwiches to mark the occasion and will offer $10 hoagies for reward members through the weekend.

An exterior photo of a PrimoHoagies storefront located in a modern strip mall. The building has beige stucco and red brick accents. The green and white “PrimoHoagies Italian Specialty Sandwiches” sign is visible above the dark awning. A promotional sign is taped to the window, and an adjacent storefront, “Crispy Cones,” is visible to the right.
PrimoHoagies, an Italian sandwich shop, opened its newest location near the Charlotte Premium Outlets on Nov. 13, 2025. PrimoHoagies

It’s PrimoHoagies’ third North Carolina location; the two others are in Raleigh.

The restaurant was recently voted the No. 1 sandwich shop in America by USA Today 10Best readers, a distinction it has held for three years in a row.

“It’s a testament to our commitment to quality, our passionate franchisees, and — most importantly—our loyal customers who crave the Primo difference,” Nicholas Papanier Jr., owner and CEO of PrimoHoagies said at the time.

“We’re proud to represent the best of what a sandwich should be.”

Hoagie lovers can pick from deli classics such as Italian, turkey and roast beef subs. Philly cheesesteaks are also on the menu, as are chicken cutlet, meatball and veggie sandwich options.

An exterior view of a forthcoming PrimoHoagies location with its windows and double doors covered by bright red promotional banners. The banners feature the white “PrimoHoagies” logo and bold white text reading “COMING SOON” above various images of specialty sandwiches. Two large black planter boxes with white flowers flank the entrance.
A Charlotte location of the sandwich shop Primo Hoagies opened Nov. 13 near the premium outlets. The first Primo shop opened in Raleigh’s North Hill’s neighborhood in 2021 as the brand’s first North Carolina location. Bill Church

At PrimoHoagies, subs can be paired with an assortment of premium sides from potato salad to pepperoni bites. Chips, drinks and dessert are also available.

Location: 8736 Outlets Blvd Suite 400, Charlotte, NC 28278

Location: 121 Fayetteville St, Raleigh, NC 27601

Location: 141 Park at N Hills St, Raleigh, NC 27609

Menu

Cuisine: Sandwich shop

Instagram: @primohoagiesnorthcarolina

A close-up, studio-style shot of two large, appetizing PrimoHoagies Italian specialty sandwiches on sesame seed rolls, resting on branded butcher paper. They are filled with deli meats, cheese, lettuce, tomatoes, and onions. To the left are ruffled potato chips, and in the background are two bottles of Pepsi.
At PrimoHoagies, the menu features deli classics like Italian, turkey and roast beef sandwiches. PrimoHoagies

This story was originally published November 14, 2025 at 5:15 AM.

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Tanasia Kenney

Sun Herald

Tanasia is a service journalism reporter at the Charlotte Observer | CharlotteFive, working remotely from Atlanta, Georgia. She covers restaurant openings/closings in Charlotte and statewide explainers for the NC Service Journalism team. She’s been with McClatchy since 2020.

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