There’s a few things that always loom over Indio, California while everyone is partying in the desert in April— the scorching sun, for one, and the ubiquitous, unmistakable, inescapable presence of Revolve and their mega-watt star-studded crowd of models, influencers, and celebrities. The retailer has worked tirelessly for years to maintain its cool girl image year-round, but for one weekend in April, it shines ten times brighter than usual (and not just because Revolve’s shiny, sequin-covered mini dresses and metallic cowboy boots are on display.)
Festivals— including Coachella, Revolvefest, Lollapalooza, Bonnaroo, and the like—have become synonymous with Revolve’s ever-growing amount of trend-forward clothing and in-house brands. And it’s not by accident: Revolve’s attire is expertly curated, providing their customers with a fashion-forward experience that practically guarantees them internet virality. “The Revolve customer is always looking for a statement piece that draws attention whether it’s a dress, an earring, a shoe, etc,” Revolve’s Chief Merchandising Officer Lauren Yerkes tells Who What Wear. In a world where social media engagement is currency, having something that will set you apart from the crowd is essential: “We know they are coming to us looking for the latest trends and emerging designers that she can tag on Instagram and share with her friends.”
Enter: Revolve’s 2023 Festival Shop to wear at their flagship music festival taking place April 15 and April 16. If you’re not attending a festival this summer, no worries: the styles are versatile enough to wear to summer parties, picnic dates, or tropical vacations with specialized style edits revolving around colorful knitwear, ’90s minimalism, and double-denim— all 2023 trends that live far beyond this summer’s festival circuit.
Naturally, as a leading force who conceptualizes what items Revolve’s festival shop centers, Yerkes is almost single-handedly instrumental in wearing (and selling out!) this season. At a glance, Yerkes and her team are already predicting some big winners at Revolvefest and Coachella later this month: “We have seen trends change over the years but crochet, mesh, and any sheer elements seem to remain consistent,” she explains. “This year we feel strongly about metallics, western elements, nods to the 90’s, sneakers, and cowboy boots.” We’re sold already.
Below, shop all the items her and the Revolve team are guaranteeing will be all over your #FYP this summer.
Ana Escalante
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