It feels like there’s a new store opening every day, and while it’s hard to decide which ones to trust with your hard-earned dollars, there are quite a few that I know about that will instantly prompt you to reconsider your habitual Zara haul. Whether you’ve already heard of these names or they feel like hidden gems, I promise you that giving any of them a try will certainly not disappoint. I say this as a person who has given each and every one of them a spin herself.
From curated boutiques with an artisanal touch to innovative online platforms that prioritize sustainability, each of these stores has something special to offer. After one order from them, the fast-fashion giants will be no longer as amusing as finding something that’s just a bit off the beaten path. Say goodbye to the predictable and immerse yourself in the world of these nine brands.
Sierra Mayhew
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