Quiet luxury is shaping up to be one of the most popular phrases of 2023, and if you read Who What Wear regularly you’ll be well aware of the aesthetic—characterized by timeless, classic, and understated style. An extension of this trend is Rich Mom energy—a term coined by TikToker, Christina Najjar (aka Tinx), who built up a massive following with her “rich mom starter pack” videos—where she explains that rich mom energy is all about an attitude of living well. The fascination around the aesthetic is particularly prominent thanks to Gwyneth Paltrow’s recent Loro Piana-filled courtroom wardrobe which sparked endless discussion about this specific style of dressing.
The main idea behind rich mom energy is to look forever understated—think low-key luxe garments, neutral shades, simple silhouettes, no logos but instead stealth wealth labels, including The Row, Khaite, and Brunello Cucinelli that are ultra-luxurious and seriously expensive. Celebrities such as Giselle Buchden, Rosie Huntington-Whiteley, Amal Clooney and of course the queen of rich mom energy, Gwyneth Paltrow, embody the look perfectly.
Fortunately, you don’t have to be a mom or ultra rich to embody this vibe and you can easily emulate the style aesthetic no matter what your budget. Below, I’m sharing 7 chic outfits from celebs and fashion girls that are giving rich mom energy, along with plenty of shopping picks to get the low-key luxury look.
So bouncy blow outs, white jeans, and Goopglow morning skin superpowder at the ready, find plenty of inspiration to channel the aesthetic below.
Judith Jones
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