6 In-Demand Skills That Lead to Higher Salaries

It’s a seller’s market for skills that mesh with an increasingly AI driven environment, and a handful of them are at the top of hiring managers’ lists. While the broader job market has stalled since summer, small business hiring remains steady, and AI is having an impact on entry-level hiring for Gen-Z workers. But of course that also means that if you’ve got skills in working with and programming AI systems then you’re in demand. 

A recent report from recruitment services outfit Robert Half provides estimated starting salaries for key roles across different professional fields, and the big take-away from the data is that 84 percent of the hiring managers surveyed said they’d offer higher salaries for job candidates who have the most sought-after skills.

The top of the list of skills hiring managers identified as being in-demand, and subject to higher salaries includes:

• AI, machine learning and data science
• Public accounting tax and auditing
• Content strategy, digital project management and marketing analytics
• Customer support and healthcare administration
• Legal contract management
• Compensation and benefits

It’s no surprise to see AI and supporting subjects like machine learning and data science here. Designing, coding, deploying, and using AI are all specialized skills, needed in specific workplace sectors. They’re so much in demand at some big tech companies that a bizarre billion dollar-scale “war” arose this summer as companies vied for the top talent and even poached key staff from each other. The same tussle for talented workers in this area is clearly filtering down to smaller tech-focused firms, and likely also to non-technology companies who want to deploy AI tools across their organizations in search of the efficiencies and productivity hikes AI evangelists promise.

Some other specialized skills on the Robert Half list may be surprising, largely because many experts suggest AI is already capable of all but replacing humans working in customer support roles, and certain analytical and financial jobs are also expected to become AI-first work sooner rather than later. It’s possible that the list is a sampling, of sorts of a skills gap evolving between the subjects that students are studying in college and the demands of the real-life economy. 

Nevertheless, the gap is a problem for hiring managers, as Dawn Fay, the operational president of Robert Half wrote in a press release about the news. “Specialized skills are the currency of today’s job market, Fay noted, adding that to tempt top talent that have the most highly sought-after skills employers will have to step up and provide “competitive pay along with meaningful benefits and perks or risk losing top candidates if their offers don’t measure up.” 

The report also dug into the kind of perks hiring managers should be offer these skilled job candidates, with 50 percent saying they expect to actually add new benefits to help attract the right talent. Perhaps unsurprisingly, 53 percent of workers said financial incentives were the top perk that would induce them to switch employers, 51 percent said the same for work-life balance perks (flexible or hybrid working schedules, for example) while 42 percent said the same for retirement planning and 39 percent for health and wellness offerings. This tallies with several recent reports that suggest meaningful perks like paid overtime or food catering in the office are top asks for workers nowadays. 

What can you take away from this report for your company?

If you’re looking to hire talented workers with skills on the Robert Half list, your HR team may it more difficult than in the past, as there appears to be a scarcity of these skills in the job marketplace. To attract the top talent you may also have to offer higher salaries than you may have planned when deciding to fill a position — talented job candidates with skills like AI or auditing know their worth, and they may be offered higher pay by rival companies vying to hire them.

Refreshing your benefits and perks offerings is also likely a good idea. Savvy managers may think of tailoring company perks to appeal to the desires of Gen-Z, the generation currently entering the workforce and bringing with them a very different set of expectations—including a focus on mental health, wellness and work-life balance.