30 Under-$50 Amazon Prime Big Deal Days Items Helping Me Step Into My “Rich” Era

We’ve written a ton about quiet luxury and “bougie auntie” aesthetics over the last few months. Whether it’s breaking down Sofia Richie Grainge‘s beauty routine or recommending the best timeless wardrobe pieces to invest in, the Who What Wear editors are no stranger to the refined, elevated ways of dressing that go hand-in-hand with the trend cycle nowadays. While you may think being rich is about monetary value, frankly, it’s a state of mind— some of the best things you can buy for your closet and beauty routine to make you feel luxe are coming in well under $100.

From today, October 10 to October 11, some of our editor’s favorite fool-proof luxe finds are on heavy discounts thanks to Amazon Prime Big Deal Days. From ultra-cozy cardigans to TikTok viral lip glosses, these 30 finds are sure to make you feel extra expensive (without, well, actually being expensive). Don’t believe me? Scroll and see for yourself.